Chelsea Football Club (CFC) have signed a partnership agreement with Czech automaker Škoda's Brtish division, Škoda UK, on-boarding it as the Official Car Partner of their senior women's team commonly...
AFC Bournemouth (AFCB) have signed a two-year deal with British health club chain David Lloyd Leisure's Poole branch, David Lloyd Poole, on-boarding it as a "Proud Partner". The deal will...
The Royal Spanish Football Federation ("Real Federación Española de Fútbol" in Spanish; RFEF), the official governing body for football in Spain, has renewed its partnership with Spanish car manufacturer SEAT, which...
This article contains information about the organisations enjoying a strong branding presence across the physical and digital assets of the 2023 edition of the Africa Cup of Nations, also known...
Streaming platform TrillerTV has acquired the exclusive media rights for the 2023 AFC Asian Cup and will thus broadcast all 51 games of the tournament across the UK and Ireland....
There was a time when a certain Zinedine Zidane, wearing #5 for Real Madrid, was the face of the Adidas Predators back in his pomp. Now, three decades after the...
AFC Ajax have extended their long-standing partnership with Adidas. Running since 2000, the partnership has now been renewed until 2031. Adidas will continue to provide sporting goods to the Ajax...
Portuguese football legend Luís Figo has been revealed as a brand ambassador by Portuguese online casino and betting platform Lebull. Through this partnership, Lebull aims to strengthen its position in...
FC Bayern Munich have signed a multi-year partnership agreement with Austrian cryptocurrency firm BitPanda, which thus becomes a Platinum Partner and the Official Crypto Trading Partner of the Bavarian professional...
BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the...
The Saudi Pro League (SPL), also known as the Roshn Saudi League for sponsorship reasons, has confirmed Adidas as its new Official Match Ball Supplier, switching from Nike. The partnership...
AS Roma have expanded their partnership with Rome-based insurance firm HDI Assicurazioni, which has now also become an Official Partner of the Roma women's team for the 2023/24 season. As...
AS Roma have roped in Italian high-end smart-casual clothing company Harmont & Blaine as their Official Style Partner following a partnership agreement with the Napoli-based company. Harmont & Blaine, as...
This article contains information about the matchday shirt sleeve sponsors of each and every Premier League team for the 2023–24 season. Also ReadPremier League Sponsors 2023–24Premier League teams’ principal shirt...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Chelsea Football Club (CFC) as...
Chelsea Football Club (CFC) have signed a sponsorship agreement with Singapore-based cryptocurrency exchange BingX, inking a multi-year deal that will see BingX serve as the London-based English professional football club's...
Indian over-the-top live sports streaming platform FanCode is set to exclusively broadcast the TotalEnergies 2023 African Cup of Nations (AFCON) as well as the Copa del Rey (King's Cup) and the...
The Confederation of African Football (CAF) has renewed its partnership with global telecommunications operator Orange until 2025 with the focus on developing football, diversity and inclusion in Africa. Orange has...
The Serie A TIM has signed a partnership agreement with Philadelphia Italia, a brand of the Mondel?z International Group, which will see the confectionery brand become the Official Partner of...
This article contains information regarding the organisations enjoying a strong branding presence across the Roshn Saudi League’s (also known as the Saudi Pro League or the SPL) physical and digital...
Premier League Sponsors and Broadcasters 2023–24: EA Sports, Barclays, Budweiser, Castrol, Hublot, Nike, Oracle, Avery Dennison, Panini, Sorare, Sky Sports, TNT Sports (formerly “BT Sport”), Amazon Prime Video, BBC Sport, BBC Radio 5 Live, talkSPORT
This article contains information about the organisations serving as sponsors and partners to the national teams participating in the 2023 Africa Cup of Nations (AFCON). AFCON 2023 Sponsors: TotalEnergies, Puma,...
Acer India has introduced a gaming competition in collaboration with Indian football captain Sunil Chhetri, titled 'Score with Sunil'. The campaign invites gamers to dive into the world of football...
Odisha FC have announced a partnership agreement with Konark Beverages Industries' Majelo brand, which thus becomes the Official Pouring Partner of the club for the ongoing 2023/24 season. Majelo joins...
Bollywood actor Kartik Aaryan has been roped in by Sony Sports Network India as a brand ambassador for football. Aaryan, as a result, will promote live action football on Sony...
Brazilian professional footballer Endrick has been signed by New Balance ahead of his move to Real Madrid CF next summer. Endrick was seen wearing the "New Balance Tekela v4" last...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of West Ham United Football Club...
West Ham United FC have announced a multi-year partnership agreement with British multinational trading cards and stickers manufacturer Topps. The deal will see Topps become an Official Licensing Partner of...
Football legend Lionel Messi has been unveiled as the "icon" of the "Icon of the Seas" cruise ship of Royal Caribbean International. The "Icon of the Seas" is set to...
Manchester City FC have announced a multi-year partnership agreement with Kellogg's, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams. The partnership will see...
Read all the latest news on Page 21.
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