Real Madrid have signed an agreement with Zegna to become the club's Official Luxury Travelwear Partner, providing clothes for the men's and women's football and basketball squads as well as...
This article contains information regarding the organisations enjoying a strong branding presence across Fulham Football Club’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also...
Biker's to continue as Associate Sponsor Hero Indian Super League side Chennaiyin FC (CFC) have extended their partnership with men's grooming brand Biker's for the 2022/23 season as the club's...
German football team, FC Bayern has agreed to a partnership with Libertex, an online trading platform for CFD and forex trading, that will last through 2025. The partnership includes marketing...
Arsenal FC announced on August 18, 2022, the long-term extension of its partnership with Konami effectively starting from the 2022-23 season. English Premier League giant Arsenal FC and Konami Digital’s partnership started in July 2017, which will now feature the former as one of the core clubs in Konami’s title series, eFootball. KONAMI will remain Arsenal’s official football video gaming partner, with club kits and Emirates Stadium featuring in eFootball as well as the squad having a full set of 3D scans for the ultimate translation between real life and virtual appearances. KONAMI and eFootball branding will also feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. Arsenal FC will also continue to take part in eSports games including the eFootball Championship Pro.
LaLiga and Stats Perform have agreed to a new, five-year relationship that will allow the specialised company to provide authentic Spanish soccer league data and live betting broadcasts to its...
Deutsche Telekom and Bayern Munich have agreed to an early renewal of their primary partnership, which would keep the corporation as the primary shirt sponsor of the German soccer powerhouses...
LaLiga and Nissan have signed a collaboration agreement, linking the league with the latter's exclusive e-POWER technology until June 2023. As per the deal, Nissan's e-POWER tech will play a...
South Korea senior men's national football team captain and Tottenham Hotspur star Son Heung-min has been announced as Calvin Klein's latest brand ambassador in South Korea. Son will kick off...
For the 2022–23 season, Premier League club Crystal Palace have named BK8 their Official Asian Betting Sponsor. LED advertisements during Palace home games and player activation videos broadcast in Asia...
This article contains information regarding the organisations enjoying a strong branding presence across Wolverhampton Wanderers’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also Read...
This article contains information regarding the organisations enjoying a strong branding presence across the German Bundesliga’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also...
Just a year into its deal with English football club Manchester United, TeamViewer has decided to not renew the partnership beyond the ongoing term. TeamViewer signed a five-year contract with...
In a multi-year, international strategic partnership, Qualcomm Technologies, Inc. and Manchester United have chosen to collaborate over the former's Snapdragon brand. Snapdragon platforms are involved in smartphones, wearables, PCs, augmented...
Tottenham Hotspur, an English football team, has selected Science in Sport (SiS) as their first official performance solutions partner on August 2, 2022. In this four-year contract, SiS will supply the Premier League squad with products and a customised performance solutions framework that will help the team develop its nutrition plan. Spurs will hire personnel to assist SiS in creating the programme, which will be overseen by Emma Tester, the club's head nutritionist. In exchange, SiS will receive brand exposure on water bottles and coolers as well as branding promotion at the club's training facility and at its home stadium, the Tottenham Hotspur Stadium. The club's recently created streaming service, Spursplay, will contain SiS-branded material that shows how the company's goods are used.
This article contains information regarding the organisations enjoying a strong branding presence across AS Monaco’s physical and digital assets as their sponsors for the 2022/23 season. MAJOR PARTNERS eToro AS...
PRIME Hydration Drink and English Premier League team Arsenal have announced a partnership, making the former the Official Hydration Partner of the latter. PRIME Hydration was founded by YouTube celebrities...
International betting company W88 and Premier League club Fulham have announced a new sponsorship agreement, making the former the main front-of-matchday-shirt sponsor of the club for the 2022-23 season. Blockchain...
English football club Burnley have announced a partnership with Classic Football Shirts, a 2006-founded English clothing brand, making it their new official shirt sponsor for the 2022-23 season. As per...
This article contains details about the organisations that serve as sponsors and brand partners to Ligue 1 club Olympique de Marseille (OM) and enjoy a strong branding presence across their...
Real Madrid have introduced BMW as their new official automotive partner after terminating their 20-year partnership with Audi. According to the club's announcement, the relationship will result in several new...
Spanish football league LaLiga has confirmed that its partnership with Banco Santander will cease following the 2022/23 campaign. LaLiga started working with the Boadilla del Monte-headquartered Spanish financial institution at...
Interwetten, an online casino and sports betting company, has enhanced its sporting lineup as a result of a partnership with Borussia Mönchengladbach of the German Bundesliga. The betting business will...
OKX and Manchester City originally collaborated in a multi-year agreement in March 2022, establishing OKX as the club's official cryptocurrency exchange partner. In addition to the March agreement, Manchester City...
Portuguese footballing legend Luís Figo has been unveiled as a brand ambassador of sports betting company Digitain. By roping in the Portuguese legend, Digitain hopes to use Figo's global image...
French football club Paris Saint-German have announced a partnership with a sports betting company ParionsSport, of the FDJ group. This three-year deal will make ParionsSport a Premium Partner of the...
This article contains information about the brands and organisations that are serving as sponsors and brand partners to the 2022 UEFA European Women’s Football Championship and enjoying a strong branding...
English Premier League club Leeds United have signed a deal with Yorkshire-based personal care and household-cleaning brand Astonish. The deal makes Astonish the official training wear partner of the club...
US-based IT services firm DXC has sealed a deal with Premier League club Manchester United, becoming their sleeve partner and digital transformation partner. From the 2022/23 season, the DXC logo...
Read all the latest news on Page 33.
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