ISL team signs a historic three-year international club partnership. Premier League side Watford FC announced a three-year International Club Partnership with Indian Super League team Odisha FC on Wednesday. The...
LV BET joins as sponsor for the 2021/22 season. Online casino operator and sports betting firm LV BET has tied up with the EFL Championship side West Bromwich Albion on...
Sports betting operator join as official partner till 2026. The French Football Federation has inked a five-year deal with French sports betting operator Betclic, bringing on the firm as an...
This article contains information regarding the star forward of Manchester City and the England men’s national team, Raheem Sterling, and his sponsors, charity work and activism. SPONSORS In...
Payment firm joins onboard as official club sponsor. Premier League side Wolverhampton Wanderers announced their partnership with global payment firm AstroPay on Thursday, with the payment firm joining as an...
QuinnBet joins as Official Betting Partner AFC Bournemouth have announced sports betting and iGaming operator QuinnBet as their official betting partner for the 2021/22 season. The season-long deal will see...
Energy drink company Boost Drinks sign on as official partners Leeds-based drinks company Boost Drinks has signed on with Leeds United as their 'Official Energy Drinks Partner' for the 2021/22...
E-commerce giant Amazon has signed a two-year deal with Serie A team Napoli to become their sleeve sponsor in a deal reportedly worth US$2.3 million per year. Amazon, who is...
Things have been rather topsy-turvy for Spurs of late. After sacking José Mourinho in April, the club went on a bit of a journey before finding a head coach in...
Beverage company joins as official drink partner English Premier League side Aston Villa have signed a two-year deal with Monster Energy, bringing on the drinks company as their Official Energy...
Another season, another 9-0 defeat for the Southampton players to have to listen about. A 15th-place finish in the Premier League is a very underwhelming return for the team that...
Leicester City followed their eleventh-hour dropout from the top four of the Premier League in the 2019-20 season with another eleventh-hour dropout from the top four last season. And yet,...
EA Sports has held license for the English topflight for its annual FIFA release for many years in at least some capacity. In 2014, ahead of the release of FIFA 15, EA strengthened its ties with the Premier League with a first-of-its-kind partnership that granted the video game company access to integrate Premier League licensing within FIFA to an unprecedented level – with fully scanned stadia of all 20 Premier League teams of that time as well as head-scans for all major players from each club. The partnership has gone from strength to strength ever since. EA Sports was announced as the Premier League’s Lead Partner in August 2016, ahead of the 2016-17 season, in a deal reportedly worth US$28.3 million per year. Apart from increased branding exposure, the expanded deal sees EA Sports sponsor the league’s Player of the Month and Season awards as well as the Fantasy Premier League.
The 3-season deal will give the network linear and digital rights across the Indian subcontinent Viacom18, today, announced that it has acquired the broadcast and digital rights for Italian Serie...
Norwich City’s decision to not dismiss Daniel Farke after their easy relegation from the Premier League at the end of the 2019-20 season paid off rather seamlessly as they bounced...
Tourism brand signs new £40m deal with Arsenal. Arsenal's sleeve sponsor Visit Rwanda has extended its partnership with the Gunners, with the contract now running through 2025. It previously signed...
Wolves are set to play in the Premier League for a fourth consecutive season, having maintained a stable footing ever since returning to the Big Time in 2017. Last season’s...
Premier League team Watford have roped in Dogecoin as their shirt sleeve sponsor for the 2021-22 season. It will be a collaboration between their main shirt sponsors Stake.com and the...
The Seagulls’ points tally in the league may not yet have seen a significant improvement after two seasons under Graham Potter, but they’ve certainly been playing a much more fluid...
Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with...
More than a year after United had first taken legal action based on trademark infringements, Manchester United's legal tussle with Sega Publishing and Sports Interactive has finally come to a...
Brentford’s data-infused operational proclivities had made them famous well before they made it into the Big Time. Now that they have, everyone’s keen on finding out how they fare against...
adidas and Arsenal unveiled the new home kit for the 2021/22 season as fans look forward to return to the Emirates Stadium, ahead of the beginning of the Premier League....
The Villains followed up their narrow relegation escape in the 2019-20 season with a much improved 55-point, 11th-place finish last season. This time, though, Dean Smith’s men will be looking...
Crystal Palace have appointed Patrick Vieira to replace the veteran Roy Hodgson, who left at the end of last season after nearly four years in charge. At the very least,...
Inter Milan, the current Serie A champions, have introduced a new front-jersey sponsorship agreement with Socios.com. This online fan voting platform allows soccer fans to influence some of their favorite...
Following is a list of companies and organisations that are enjoying a strong branding presence across the physical and digital assets of the 2021 CONCACAF Gold Cup. Allstate -...
Under Marcelo Bielsa, Leeds United were a welcome breath of fresh air last season, having returned to the Premier League after a turbulent 16-year exile. Come August, the team would...
On 9th July 2021, adidas announced a long-term partnership with Common Goal to help drive everlasting social change for underprivileged communities, creating a better and more inclusive future through football....
Despite the sub-par performances, Steve Bruce’s Toon Army has survived to play another year in the Premier League. Much to the fans’ chagrin, both he and club owner Mike Ashley...
Read all the latest news on Page 43.
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