NBA teams up with SKIMS
Kim Kardashian's shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women's National Basketball Association (WNBA), and USA Basketball on a...
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LeBron James: Net worth | Investments | Sponsorships
Born on 30 December 1984 in Akron, Ohio, LeBron James is an American basketball player for the Los Angeles Lakers of the NBA. He has won various NBA championships with the Lakers (in 2020), the Cleveland Cavaliers (in 2016), and the Miami Heat (in 2012 and 2013). The four-time Most Valuable Player (MVP) award winner’s average salary from the NBA is around US$40 million. According to Forbes, James was the fifth-highest-paid athlete in 2021 with a net worth of US$850 million. From the NBA, Lebron James has earned up to US$300 million since being drafted in 2003, along with bringing in a whopping US$700 million from endorsements, merchandising, licensing, and media. On top of that, he has had a lifelong deal with Nike since 2016 which brings him US$30 million a year. Lebron James is easily one of the most iconic athletes of all time. He is also the first-ever athlete to make US$1 billion in earnings while still playing, a point he has reached due to his savvy business investments and brand deals. Let us take a look at all his business deals outside the NBA.
WNBA signs multi-year partnership with Discount Tire and Continental Tire
The Women's National Basketball Association (WNBA) has signed a multi-year partnership with tire and wheels retailer Discount Tire and one of its brands, Continental Tire. The partnership sees Discount Tire...
NBA expands Michelob Ultra partnership
US beer brand Michelob Ultra has expanded its partnership with the National Basketball Association (NBA). The partnership expansion will have the Anheuser-Busch InBev-owned brand become the Exclusive and Worldwide Beer...
Women’s National Basketball Association (WNBA) renews CarMax partnership
American auto retailer CarMax has extended its partnership as the official retailer of the Women's National Basketball Association (WNBA) and the National Basketball Association (NBA), as well as the presenting...
Kevin Durant's Sponsors, Brand deals and Investments
Kevin Wayne Durant is a world-known basketball player. He currently plays for the Phoenix Suns of the NBA. Durant enjoys massive popularity, as a result of which he has been...
Steph Curry extends Under Armour partnership
NBA star and Golden State Warriors point guard Stephen Curry has announced a partnership extension of his agreement with Under Armour. The new partnership aims to capture market share, fuel...
Miami Heat ink long-term Kaseya deal
IT management and security software firm Kaseya has been announced as the new arena sponsor of National Basketball Association (NBA) team Miami Heat. The long-term deal will see Kaseya acquire...
Betano ropes in Giannis Antetokounmpo as Global Brand Ambassador
Online gambling firm Betano has roped in NBA star Giannis Antetokounmpo as its first-ever global brand ambassador. As per the agreement between the two parties, the two-time NBA MVP will...
Portland Trail Blazers Sponsors 2022-23
The Portland Trail Blazers are an American professional basketball team that were founded in 1970 as an expansion team. They compete in the National Basketball Association (NBA) as a Western...
Utah Jazz Sponsors 2022-23
According to Forbes 2020, Utah Jazz is the twenty-first most valuable franchise in the NBA, having an estimated $1.55 billion value. Let's look at their sponsors.
San Antonio Spurs give naming rights to Victory Capital for new performance centre
The San Antonio Spurs have signed a multi-year naming rights arrangement with Victory Capital Management, a global investment management firm. Through this partnership, Victory Capital has become the team's official...
Utah Jazz bring back Delta as Arena Naming Partner
International airline Delta will hold the official naming rights to the Utah Jazz arena as part of a multi-year collaboration, the NBA team have confirmed. The Utah Jazz facility will...
Atlanta Hawks Sponsors 2022-2023
The Atlanta Hawks are a professional basketball team from the United States that was founded in 1946 as Buffalo Bisons, which was later changed to Tri-Cities Blackhawks in the first...
Phoenix Suns Sponsors 2022-23
The Phoenix Suns are a professional basketball team from the United States that was founded in 1968 as an expansion team. The Suns compete in the National Basketball Association (NBA)...
Cleveland Cavaliers Sponsors 2022-23
The Cleveland Cavaliers are a professional basketball team from the United States that was founded in 1970 as an expansion team. The Cavaliers compete in the National Basketball Association (NBA)...
Memphis Grizzlies Sponsors 2022-23
The Memphis Grizzlies are a professional basketball team from the US that were founded in 1995 as the Vancouver Grizzlies. The Grizzlies compete in the National Basketball Association (NBA) as...
Philadelphia 76ers Sponsors 2022-23
The Philadelphia 76ers are a professional basketball team from the United States that was founded in 1946 as Syracuse Nationals, one of the first teams to be included in the...
Los Angeles Clippers Sponsors 2022-23
The Los Angeles Clippers are an American professional basketball team founded in 1970 in Buffalo, New York, as an expansion team called the Buffalo Braves. The Clippers compete in the...
Milwaukee Bucks Sponsors 2022-23
According to Forbes 2020, the team is the nineteenth most valuable franchise in the NBA, having an estimated value of $1.58 billion. Let us look at the team’s sponsors.
What To Expect In The NBA All-Star Voting for 2023
The NBA All-Star voting period begins on December 20 and will end on January 21, 2023. During this time, fans, media, and NBA players can vote and determine the starters...
Boston Celtics Sponsors 2022-23
The Boston Celtics are an American professional basketball team that was founded in Boston in 1946 as one of the National Basketball Association's (NBA) eight founding teams and the only...
Dallas Mavericks Sponsors 2022-2023
The Dallas Mavericks are an American professional basketball team that were founded in 1980 in Dallas, Texas. The Mavericks compete in the National Basketball Association (NBA) as a member of...
Los Angeles Lakers Sponsors 2022-23
The Los Angeles Lakers are a professional basketball team from Los Angeles, California. They compete in the National Basketball Association (NBA) as a Western Conference Pacific Division member. Under LeBron...
Brooklyn Nets Sponsors 2022-2023
The Brooklyn Nets are a professional basketball team from the United States that is based in the Brooklyn borough of New York City. The Brooklyn Nets compete in the National...
Golden State Warriors Sponsors 2022-23
The Golden State Warriors have arguably been the best NBA team over the past decade. The franchise won three NBA championships over four years from 2015 to 2018. Their team, which included Stephen Curry, Kevin Durant, Andre Iguodala, Draymond Green, and Klay Thompson, have definitely established themselves in basketball history. Their NBA wins really increased their value, and in 2021, the franchise’s value was estimated at US$4.7 billion. Here we take a look at the sponsors of the Warriors. Official Jersey Sponsor: Rakuten Japanese e-commerce giant Rakuten became the official jersey sponsor of the Golden State Warriors in 2017, which was a two-year deal estimated to be around US$60 million. The company's brand recognition subsequently increased by 300%, and in 2019, it decided to extend its partnership with the Warriors and till date is their jersey sponsor.
Houston Rockets Sponsors 2022-23
The Houston Rockets are a professional basketball team from Houston, Texas. They compete in the National Basketball Association (NBA) as a Western Conference Southwest Division member. With one of the...
NBA retains Horizon partnership to support global marketing endeavours
The National Basketball Association's (NBA) marketing and production division has re-recruited the Horizon Sports & Experiences (HS&E) consultancy to support its international development goals. HS&E, a marketing firm, was established...
Nike terminates partnership with Kyrie Irving
Nike has announced that it has terminated its partnership with Brooklyn Nets players Kyrie Irving. Nike had suspended the partnership with Irving following his comments on anti-Semitic messages in a...
Charlotte Hornets Sponsors 2022-23
The Charlotte Hornets are a professional basketball team based in Charlotte, North Carolina and play in the Southeast division of the Eastern Conference of the National Basketball Association (NBA). Originally...
The NBA section on SportsKhabri offers a deep look into the world of professional basketball. It covers not only player performances and game analysis, but also the important commercial aspects that are at the core of the sport. This includes details on key sponsorship deals, such as the NBA's innovative partnership with Revolut, as well as the WNBA's extensive partnerships with major brands such as Delta Air Lines and New Balance.
In addition, on this page SportsKhabri examines player sponsorships, providing fans and stakeholders with a comprehensive understanding of both the athletic and business dynamics of basketball.
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