LeBron James and DraftKings team up
American sports betting company DraftKings has roped in LA Lakers forward LeBron James as a brand ambassador on a multi-year deal. The NBA legend will work with DraftKings on National...
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FIBA renews deal with TCL Technology
The International Basketball Federation (FIBA) has signed a multi-year partnership renewal with Chinese electronics company TCL Technology. The new four-year deal will see TCL Technology gain branding visibility at major...
NBA signs deal with Fastbreak.ai
The National Basketball Association (NBA) has signed a long-term deal with sports tech company Fastbreak.ai, which sees NBA Equity become a seed-round investor in the company. As per the deal,...
The Evolution of the NBA: A Journey Through Excellence and Innovation
The National Basketball Association (NBA) is not just a sports league; it's a global phenomenon that has captivated audiences for decades. With its roots stretching back to the 1940s, the...
Orlando Magic ink new deal with Kia
NBA franchise Orlando Magic have signed a new partnership agreement with South Korean manufacturer Kia, which has thus gained the naming rights to the Magic's home stadium thusly called "Kia...
Los Angeles Clippers Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Los Angeles Clippers during the 2023/24 season. Aspiration Aspiration, a provider...
New York Knicks net OURA partnership
OURA, the company behind the Oura Ring, a revolutionary smart ring that delivers accurate, personalised health data, insights and daily guidance into sleep, activity, readiness and recovery, has signed a...
Utah Jazz Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Utah Jazz during the 2023/24 season. Also ReadUtah Jazz Sponsors 2022/23Utah...
Los Angeles Lakers Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Los Angeles Lakers during the 2023/24 season. Also ReadLos Angeles Lakers...
Memphis Grizzlies Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Memphis Grizzlies during the 2023/24 season. Corporate Partners Official Stadium Naming...
