The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...
Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement,...
This article contains information about American professional wrestler and actor John Cena's brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun,...
Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The...
This article contains information regarding the organisations enjoying a strong branding presence across Major League Baseball’s (MLB) physical and digital assets as its sponsors and partners for the 2024 season....
Indian track and field athlete Neeraj Chopra has been announced as a "Team Visa" athlete by global digital payments company Visa. The reigning Olympic champion and World champion in men's...
Pavna Sports Ventures has announced the launch of South Asia’s inaugural professional women’s handball league, to be held in India, on the back of a reported investment of over ?100...
American sports betting company DraftKings has roped in LA Lakers forward LeBron James as a brand ambassador on a multi-year deal. The NBA legend will work with DraftKings on National...
The Ladies Professional Golf Association (LPGA) has signed a partnership agreement with wellness and performance lifestyle brand Rhone. Rhone comes on board as the Exclusive Official On-Course Apparel Partner and...
US sports equipment manufacturer Wilson has announced a multi-year partnership agreement with Premier Padel. As per the agreement, Wilson becomes the Official Ball provider for the forthcoming seasons of the...
