Wilson teams up with Premier Padel
US sports equipment manufacturer Wilson has announced a multi-year partnership agreement with Premier Padel. As per the agreement, Wilson becomes the Official Ball provider for the forthcoming seasons of the...
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Major League Baseball signs multi-year deal with JTB
Major League Baseball (MLB) has inked a multi-year agreement with Japan-based hospitality company JTB, which has thus become an Official Sponsor of the MLB World Tour. As per the agreement,...
UFC extends KUDO Snacks partnership
The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...
Path to Olympus: How International Competitions Raise the Level of Volleyball
Volleyball started in the city of Massachusetts. It is a sport where bodies are used as instruments to prevent the ball from touching the court. The players erupted in a...
Top 10 Indian female badminton players
Here’s our take on the current top 10 Indian female players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 10 male badminton players in...
WTT Star Contender Goa bags 10 partners for ongoing 2024 edition
WTT Star Contender Goa, India's biggest internationally-ranking table tennis tournament, has on-boarded ten partners to enhance its visibility, bolster fan engagement, and elevate its prominence to newer heights. The ongoing...
World Athletics signs Sony deal
World Athletics, the international governing body for athletics, has signed a three-year partnership agreement with Japanese tech firm Sony. Joining as a sponsor, Sony will provide support to all World...
PGA Tour partners with TUMI
The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the "Official Luggage" partner of the two golf...
Top 10 Indian male badminton players
Here’s our take on the current top 10 Indian male players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 20 male badminton players in...
PGA Tour signs up with GolfForever
The PGA Tour has signed a multi-year marketing partnership agreement with golf training system GolfForever, which thus comes on board as the Official Golf Fitness System as well as Official...