Major League Baseball (MLB) has announced a partnership extension with sports goods manufacturer Franklin Sports. The extension will take their association into its fourth decade. Franklin Sports will continue on...
The United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier. The sports apparel brand will also serve as...
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
21-time World Champion and 10-time Olympic medallist Katie Ledecky has signed a five-year partnership agreement with premium performance lifestyle brand Athleta, thus becoming the latest member of its "Power of...
PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process. As per the agreement, PUMA will also have...
Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its...
Energy conglomerate Bharat Petroleum has roped in Indian Olympic gold-medallist Neeraj Chopra as its latest Brand Ambassador. As per the agreement, Chopra will be the face of Bharat Petroleum's "Speed"...
Major League Baseball (MLB) has announced a multi-year partnership agreement with New York Life Insurance, which comes on board as the league's Official Guidance Partner. As per the agreement, the...
Basketball star Victor Wembanyama has been announced as the latest brand ambassador of French luxury fashion brand Louis Vuitton (LV). As an LV ambassador, Wembanyama will be representing the brand...
Major League Soccer (MLS) has signed a global partnership agreement with Beats by Dre, which thus comes on board as the league's Official Consumer Audio Products Partner. The multi-year deal...
LIV Golf has signed a multi-year global agreement with business payments company Corpay, which comes on board as the Official Corporate FX Provider of the tour. The deal will see...
Entrepreneur and Bollywood icon Amitabh Bachchan's granddaughter Navya Naveli Nanda has partnered with Women's Premier League (WPL) franchise UP Warriorz. The partnership will see Nanda's non-profit initiative "Project Naveli" work...
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...
Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement,...
This article contains information about American professional wrestler and actor John Cena's brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun,...
Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The...
This article contains information regarding the organisations enjoying a strong branding presence across Major League Baseball’s (MLB) physical and digital assets as its sponsors and partners for the 2024 season....
Indian track and field athlete Neeraj Chopra has been announced as a "Team Visa" athlete by global digital payments company Visa. The reigning Olympic champion and World champion in men's...
Pavna Sports Ventures has announced the launch of South Asia’s inaugural professional women’s handball league, to be held in India, on the back of a reported investment of over ?100...
American sports betting company DraftKings has roped in LA Lakers forward LeBron James as a brand ambassador on a multi-year deal. The NBA legend will work with DraftKings on National...
The Ladies Professional Golf Association (LPGA) has signed a partnership agreement with wellness and performance lifestyle brand Rhone. Rhone comes on board as the Exclusive Official On-Course Apparel Partner and...
US sports equipment manufacturer Wilson has announced a multi-year partnership agreement with Premier Padel. As per the agreement, Wilson becomes the Official Ball provider for the forthcoming seasons of the...
Major League Baseball (MLB) has inked a multi-year agreement with Japan-based hospitality company JTB, which has thus become an Official Sponsor of the MLB World Tour. As per the agreement,...
The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...
Volleyball started in the city of Massachusetts. It is a sport where bodies are used as instruments to prevent the ball from touching the court. The players erupted in a...
Here’s our take on the current top 10 Indian female players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 10 male badminton players in...
WTT Star Contender Goa, India's biggest internationally-ranking table tennis tournament, has on-boarded ten partners to enhance its visibility, bolster fan engagement, and elevate its prominence to newer heights. The ongoing...
World Athletics, the international governing body for athletics, has signed a three-year partnership agreement with Japanese tech firm Sony. Joining as a sponsor, Sony will provide support to all World...
The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the "Official Luggage" partner of the two golf...
Here’s our take on the current top 10 Indian male players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 20 male badminton players in...
