Indian Olympic Association (IOA) partners with Bharat Petroleum
The Indian Olympic Association (IOA) has inked a four-year deal with Indian oil and gas firm Bharat Petroleum Corporation Limited (BPCL).
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A conversation with Apurv Gupta | Head of Contact Sports, Capri Sports
In a recent exclusive interview, we had the opportunity to speak with the head of contact sports at Capri Sports, Apurv Gupta.
PV Sindhu: Endorsements | Investments
Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
PV Sindhu becomes Hoop brand ambassador and investor
Health company Hoop has roped in Indian star badminton athlete PV Sindhu as an investor and brand ambassador.
Neeraj Chopra stars in latest Under Armour ad campaign
Indian track and field athlete Neeraj Chopra headlines the latest Under Armour campaign, titled “ZIDD FOR MORE”.
Special Olympics extends Coca-Cola deal
The Special Olympics committee has announced a new eight-year partnership extension agreement with The Coca-Cola Company.
Indian Olympics Association (IOA) Sponsors 2024
This article contains information about the official sponsors and partners of the Indian Olympics Association (IOA) ahead of Paris 2024.
IOA partners with Aditya Birla Capital
The IOA has roped in Indian financial services conglomerate Aditya Birla Capital Limited as an Official Sponsor of Team India for Paris 2024.
IOA ropes in Tasva as new partner
The Indian Olympic Association (IOA) has roped in menswear brand Tasva as the Official Ceremonial Dress Partner of Team India for Paris 2024.
Women's Handball League nets deal with Nivia Sports
The Women's Handball League has roped in homegrown sporting equipment manufacturer Nivia Sports on a multi-year deal.