LIV Golf and New Era sign new deal
LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia's Public Investment Fund–backed league As per the...
Latest News on Other Sports Page 5
Latest News
NBA teams up with Roku
The National Basketball Association (NBA) has announced a partnership agreement with TV streaming platform Roku. The deal sees the launch of the first-ever NBA FAST (free ad-supported streaming TV) channel...
WNBA partners with Opill
The Women's National Basketball Association (WNBA) has announced a multi-year partnership agreement with Perrigo Company, a leading provider of consumer self-care products. The deal will see Perrigo's Opill, the first-ever...
WNBA partners with TNT Sports
The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK...
PGA of America nets Lexus deal
Toyota's luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the...
Boston Red Sox team up with Aura
The Boston Red Sox of Major League Baseball (MLB) have announced a multi-year partnership agreement with Aura, an all-in-one safety solution provider for individuals and families. As per the deal,...
PGA of America extends Michelob ULTRA deal
The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through...
Anju Bobby Sports Foundation teams up with Coca-Cola
The Anju Bobby Sports Foundation (ABSF), a non-profit organisation which works towards developing up-and-coming female athletes in India, has announced a three-year partnership agreement with Coca-Cola India. The partnership will...
EaseMyTrip extends partnership with Yuva Kabaddi Series
Indian online travel platform EaseMyTrip.com has partnered with Yuva Kabaddi Series (YKS), India's first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem. This is a strategic move...
UFC teams up with Smith+Nephew
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will...
Neeraj Chopra becomes Eveready brand ambassador
Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand ambassador of Kolkata-based Indian battery manufacturer Eveready Industries India Ltd (EIIL). With this partnership, Eveready...
Major League Baseball extends Franklin Sports partnership
Major League Baseball (MLB) has announced a partnership extension with sports goods manufacturer Franklin Sports. The extension will take their association into its fourth decade. Franklin Sports will continue on...
United Football League (UFL) inks partnership with Under Armour
The United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier. The sports apparel brand will also serve as...
Sportz Interactive adds UFC to roster, aims to enhance digital presence in India
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
Katie Ledecky teams up with Athleta
21-time World Champion and 10-time Olympic medallist Katie Ledecky has signed a five-year partnership agreement with premium performance lifestyle brand Athleta, thus becoming the latest member of its "Power of...
PUMA announces landmark deal with Haryana Steelers
PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process. As per the agreement, PUMA will also have...
Tour de France extends Škoda partnership
Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its...
Neeraj Chopra signs Bharat Petroleum deal
Energy conglomerate Bharat Petroleum has roped in Indian Olympic gold-medallist Neeraj Chopra as its latest Brand Ambassador. As per the agreement, Chopra will be the face of Bharat Petroleum's "Speed"...
Major League Baseball joins hands with New York Life Insurance
Major League Baseball (MLB) has announced a multi-year partnership agreement with New York Life Insurance, which comes on board as the league's Official Guidance Partner. As per the agreement, the...
Victor Wembanyama joins Louis Vuitton
Basketball star Victor Wembanyama has been announced as the latest brand ambassador of French luxury fashion brand Louis Vuitton (LV). As an LV ambassador, Wembanyama will be representing the brand...
Major League Soccer teams up with Beats by Dre
Major League Soccer (MLS) has signed a global partnership agreement with Beats by Dre, which thus comes on board as the league's Official Consumer Audio Products Partner. The multi-year deal...
LIV Golf teams up with Corpay
LIV Golf has signed a multi-year global agreement with business payments company Corpay, which comes on board as the Official Corporate FX Provider of the tour. The deal will see...
UP Warriorz partner with Navya Naveli Nanda
Entrepreneur and Bollywood icon Amitabh Bachchan's granddaughter Navya Naveli Nanda has partnered with Women's Premier League (WPL) franchise UP Warriorz. The partnership will see Nanda's non-profit initiative "Project Naveli" work...
NBA and WNBA renew Dream11 deal
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...
FedEx becomes title sponsor of Open de France
Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement,...
John Cena: Brand endorsements | Investments
This article contains information about American professional wrestler and actor John Cena's brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun,...
Mike Tyson partners with Rabona
Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The...
Major League Baseball (MLB) Sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across Major League Baseball’s (MLB) physical and digital assets as its sponsors and partners for the 2024 season....
Neeraj Chopra joins Team Visa
Indian track and field athlete Neeraj Chopra has been announced as a "Team Visa" athlete by global digital payments company Visa. The reigning Olympic champion and World champion in men's...
Pavna Sports Ventures announces Women’s Handball League
Pavna Sports Ventures has announced the launch of South Asia’s inaugural professional women’s handball league, to be held in India, on the back of a reported investment of over ?100...