UFC nets Aires Tech deal
The UFC has announced a multi-year deal with Aires Tech, a leader in Electromagnetic Field (EMF) protection technology.
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Shay Given extends CopyBet partnership
Shay Given has extended his partnership with CopyBet for the upcoming 2024/25 season and will thus continue on as its ambassador.
PV Sindhu invests in Greenday, also becomes brand ambassador
PV Sindhu has invested in Greenday's "Better Nutrition" brand, having also become its brand ambassador in the process.
PV Sindhu becomes brand ambassador for Tobacco Control
Indian ace badminton star PV Sindhu has been roped in as a brand ambassador for Tobacco Control by the Union Health Ministry.
New details revealed for Ultimate Table Tennis (UTT) 2024
Ultimate Table Tennis (UTT), India's premier table tennis league, is gearing up for its latest edition in Chennai from August 22 to September 7 later this year at the Jawaharlal...
Athletics Federation of India signs deal with PUMA
The Athletics Federation of India (AFI) has announced a multi-year partnership agreement with sports brand PUMA, the latter joining as the Official Kit Sponsor of the former. As per the...
All India Pickleball Association signs deal with Skechers
The All India Pickleball Association (AIPA) has signed a five-year partnership agreement with performance footwear and apparel brand Skechers, which thus becomes the Official Kit Sponsor of the Indian national...
Neeraj Chopra teams up with OMEGA
Indian star track and field athlete Neeraj Chopra has been announced as a brand ambassador of Swiss luxury watch brand OMEGA. The partnership arrives ahead of the 2024 Paris Olympics,...
PGA signs new deal with PENN Entertainment
The PGA of America has announced a multi-year sports betting partnership agreement with PENN Entertainment, which will see ESPN BET become the Official Sports Betting Sponsor of the PGA Championship...
MotoGP inks deal with Qatar Airways
MotoGP has announced a multi-year partnership agreement with Qatar Airways, which thus becomes its Official Cargo Airline Partner and Official Airline Partner. The partnership will see Qatar Airways provide passenger...