The Asian Football Confederation (AFC) has announced a global partnership agreement with Qatar Airways Group with the aim of "transforming fan experiences at Asian football events". The multi-year partnership, set...
Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season. The partnership will see FanCode...
FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body's official stickers, trading cars, trading car...
FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer. The...
New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from...
Upcoming free-to-play football video game UFL has found a new investor in Cristiano Ronaldo. The former Manchester United man has come on board as part of a group of investors...
Liverpool Football Club (LFC) have roped in IT services and consulting firm Orion Innovation as their Official Digital Transformation Partner following a multi-year partnership agreement with the Edison, New Jersey-based...
Puma is set to end its sponsorship of the Israel national football team in a decision made a year ago and not connected to the calls for consumer boycotts following...
Former professional footballer Zlatan Ibrahimovi? has been roped in as an Operating Partner at sports investment fund RedBird Capital, which will see him once again link up with his former...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mohun Bagan Super Giant as their...
Lionel Messi has been announced as the latest brand ambassador of Michelob Ultra, the light beer brand of Anheuser-Busch InBev that was recently announced as the Official Global Beer Sponsor...
Manchester United Football Club (MUFC) have announced a partnership extension with mattress and pillow manufacturer MLILY. The partnership, which started in 2016, will now see MLILY and Man United work...
Designer department stores chain Fenwick has been announced as the Official Luxury Retail Store Partner of Newcastle United Football Club (NUFC) following a multi-year partnership agreement. The partnership will see...
Liverpool Football Club (LFC) have announced a ten-year extension agreement of their partnership with Carlsberg, which will see the Danish brewer continue on as the Official Beer Partner of the...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Wolverhampton Wanderers Football Club (commonly...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of AFC Bournemouth (AFCB) as their...
Luton Town Football Club (LTFC) have renewed their partnership with local IT firm Switchshop. Switchshop and Luton Town FC have collaborated on various community projects since first partnering up in...
Wolverhampton Wanderers Football Club, colloquially referred to as "Wolves", have extended their association with British building society Tipton & Coseley, taking the partnership into its 13th season. The extension of...
AFC Bournemouth have announced a two-year extension of their long-standing partnership with Heineken UK, which will thus continue on as the Official Beer and Cider Supplier of the Cherries. Heineken...
Aston Villa Football Club (AVFC) have announced a new partnership with Real Unión Club, a Spanish professional football club based in Irun currently playing in the Primera Federación, the third...
Bengaluru Football Club have inked a partnership agreement with local sports tech firm Proem Sports. The partnership is aimed at improving fan engagement activities at Bengaluru FC's home ground, Sree...
Newcastle United Football Club (NUFC) have announced a multi-year collaboration partnership with Polish logistics company InPost, on-boarding it as their Official Parcel Collection and Delivery Service Partner. As part of...
English professional footballer Raheem Sterling has partnered with British shoe manufacturer Clarks to release a new Wallabee boot called the "SIXTEEN NINETY TWO". The branded boot has "Est 1692" printed...
Liverpool FC's Spanish player Stefan Baj?eti? has become the latest addition to the Adidas family. Baj?eti? was revealed as an Adidas athlete after the brand dropped a video announcement on...
Chinese tyre manufacturer ZC Rubber has been announced as the Official Global Tyre Partner of Arsenal Football Club. The global partnership agreement will see the Chinese company enjoy branding presence...
This article contains information about the organisations serving as official sponsors and partners to the teams competing in the Division 1 Femínine (D1F, also known as "D1 Arkema") — the...
This article contains information about the official sponsors and partners of the clubs whose women's teams are playing in the 2023/24 season of the Google Pixel Frauen-Bundesliga, the top tier...
This article contains information about the organisations serving as the official sponsors and partners to the National Women’s Soccer League (NWSL), the premier women’s club football competition in the US,...
This article contains information about the organisations serving as official sponsors and partners to the Frauen-Bundesliga — the women’s professional club football topflight in Germany — and enjoying a strong...
Following are the companies and organisations that serve as the Official Sponsors/Partners to the Division 1 Femínine — the premium women’s club-football competition in France — and enjoy a strong...
Read all the latest news on Page 22.
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