Cricket South Africa (CSA) and KFC extend partnership
The African division of global fast food company KFC and Cricket South Africa (CSA) have extended their collaboration. Since 2012, KFC Africa has sponsored both CSA teams' T20Is as well...
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playR inks partnership deals with four Indian Premier League (IPL) teams
playR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai...
Mumbai Indians (MI) extend Haptik partnership
Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced an extension of their partnership with Indian artificial intelligence (AI) platform Haptik. The MI fan following has increased significantly...
Reebok India launches Suryakumar Yadav-starrer ad campaign
Reebok India, the Indian division of the American fitness footwear and clothing company, recently launched the "I am the new" marketing campaign starring Indian batter Suryakumar Yadav alongside Indian actress Taapsee...
Uber releases new campaign with Indian athletes
Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto. The "resilient aspirers" campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country's...
Bella Vita Luxury launches new TATA Indian Premier League (IPL) 2023 campaign
Gurugram-based fragrance brand Bella Vita Luxury has been announced as the official scent partner of the Mumbai Indians (MI) and the Royal Challengers Bangalore (RCB). The partnership has been unveiled...
Gulf modifies game this IPL with the launch of Gulf Fan Academy
Gulf Fan Academy is a user-friendly platform and will be available on MyJio App. An interactive gaming website called Gulf Fan Academy, which will offer a variety of engaging interactions...
Luminous launches its new campaign for the current IPL season
Luminous Power Technologies recently launched its new initiative #CricketMeinNoPowerCut to highlight a variety of high-capacity inverters that operate all the heavy loads with ease and fast charging inverters (ICON) as...
HRX collaborates with four IPL teams as Official Merchandise Partner
The HRX-made jerseys will be sported by the players of Delhi Capitals, Mumbai Indians, Gujarat Titans, and Kolkata Knight Riders. The four Indian Premier League (IPL) franchises signed a collaboration...
Timex India launches new campaign with Gujarat Titans (GT)
With their reliable timekeeper Timex at their side, the champions decide to push past their limits by doing what motivates them. Timex India advertises themselves as the official timekeepers of...
Shubman Gill joins beatXP family
Gurugram-based Indian fitness and wellness startup beatXP has roped in ace Indian cricketer Shubman Gill to promote its latest collection of smartwatches. Gill will be helping the firm reach out...
England and Wales Cricket Board (ECB) on-boards Rado as Official Timing Partner
Rado has been announced as the Official Timing Partner of the England and Wales Cricket Board (ECB). The multi-year partnership agreement covers all international cricket matches involving the England men's...
Virat Kohli and Anushka Sharma take part in "Let There Be Sport" event
Virat Kohli and Anushka Sharma took the city of Bengaluru by surprise with a one-of-a-kind and spontaneous consumer-facing event organised by PUMA India as part of its "Let There Be...
KL Rahul invests in 4CAST
Indian cricketer and Lucknow Super Giants (LSG) captain KL Rahul has invested in athlete entrepreneurial collective 4CAST. Rahul will be looking after the firm’s operations in India. 4CAST was founded...
Star Sports ropes in Rishabh Pant as latest Believe Ambassador
Star Sports has announced its latest "Believe Ambassador' — Indian wicketkeeper-batter Rishabh Pant. Pant joins Star Sports' elite roster, which already includes Hardik Pandya, KL Rahul, Ravindra Jadeja, Shreyas Iyer and...
SuperSport and ICC renew partnership
The International Cricket Council (ICC) has renewed its partnership with South African sports broadcaster SuperSport International. The new deal will see SuperSport continue to broadcast all global ICC events to...
Rohit Sharma joins JioCinema family
Viacom18 has announced India men's national cricket team captain Rohit Sharma as the latest JioCinema brand ambassador. The deal sees Sharma leave his role with Star Sports to join JioCinema....
Bira91 teams up with Mumbai Indians (MI) and Delhi Capitals (DC)
Bira91 has announced the launch of two limited-edition beers: the "022 Session Ale" and the "011 Gully Pilsner", as well as customised merchandise paying homage to the Mumbai Indians' (MI)...
ITC Engage announces partnership with Shubman Gill
Indian cricketer Shubman Gill has been announced as the new brand ambassador of ITC Engage. The partnership will see Gill promote the company's new range of deodorants — the Engage...
Delhi Capitals (DC) partner with Sportradar
Sportradar, a global sports technology company, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC), and will join as the Delhi Capitals Academy's Official Technology Partner. The...
Virat Kohli joins HSBC family
The Hongkong and Shanghai Banking Corporation Limited (HSBC) India has roped in Indian cricketer Virat Kohli as a company brand influencer. The role will see Kohli working with HSBC India...
Rahul Dravid joins Knest family
India men's senior national cricket team head coach and former player Rahul Dravid has been roped in by Indian aluminium formwork entity Knest as a brand ambassador. Nitin Mittal, Chairman...
Humans of Bombay teams up with Rajasthan Royals (RR)
The Rajasthan Royals (RR) have roped in Humans of Bombay as their Official Storytelling Partner. The partnership is focused around bringing to light the inspiring stories of the RR heroes....
Shivam Dube teams up with Parimatch Sports
Indian sportswear brand Parimatch Sports has roped in Chennai Super Kings (CSK) cricketer Shivam Dube as a brand ambassador. Parimatch released a stated, which read: "Shivam made his T20 debut...
Punjab Kings (PBKS) net AVPL deal
Indian Premier League (IPL) franchise Punjab Kings (PBKS) have announced a new partnership with AITMC Ventures Private Limited (AVPL), a leading training partner with National Skill Development Corporation (NSDC). The...
Fiama Men partners with Shubman Gill
Indian cricketer and Gujarat Titans star Shubman Gill has been roped as a "Shower Ambassador" by men's personal grooming brand Fiama Men. The partnership was launched through an advertisement campaign...
Delhi Capitals (DC) announce partnership with Karan & Moin
Karan & Moin, a luxury menswear label, has announced its association with the Delhi Capitals (DC) as their men's team's official styling partners for the 2023 Indian Premier League (IPL)...
Royal Challengers Bangalore (RCB) announce partnership with 7UP
7UP is teaming up with the Royal Challengers Bangalore (RCB) to become the "Official Refreshment Partner" of their men's team for the 2023 Indian Premier League (IPL) season. The partnership...
Adda52.com teams up with David Warner
Australian cricketer and Delhi Capitals men's team captain David Warner has been announced as the guest of honour for the seventh edition of "Poker Night with Stars" by Adda52.com. Warner...
Foxtel renews Indian Premier League (IPL) partnership
Australian pay-television company Foxtel has announced a long-term renewal of its partnership with the Indian Premier League (IPL). The five-year extension will see Foxtel broadcast the IPL on Fox Sports...
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