Bira91 inks deal with multiple IPL teams
Beverage and lifestyle brand Bira91 has signed multi-year partnerships with five Indian Premier League (IPL) teams ahead of the tournament's 2023 season. Bira91 will be joining as an Official Partner...
Cricket News Page 39
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Rishabh Pant stars in new Zomato advertisement
Indian cricketer Rishabh Pant has made a comeback on the social media field. The Team India wicketkeeper-batter is headlining food-delivery platform Zomato's latest advertisement campaign, which is focused around the...
KEI Industries announced as Royal Challengers Bangalore (RCB) Principal Partner
Indian wires and cables manufacturer KEI Industries has been announced as the Principal Partner of Indian cricket franchise Royal Challengers Bangalore's (RCB) men's team ahead of the 2023 Indian Premier...
Deepak Chahar stars in TFG’s “Tukka nahi chakka maro” campaign ahead of IPL 2023
Trade Fantasy Game (TFG), an “All New 6 Player Fantasy Game” launched by JCDC Sports Pvt Ltd, has announced Indian fast bowler Deepak Chahar as a brand ambassador for its...
BCCI announces Herbalife as Official Partner for IPL 2023
The Board of Control for Cricket in India (BCCI) has roped in global nutrition firm Herbalife as an Official Partner of the TATA Indian Premier League (IPL) for its 2023...
Delhi Capitals (DC) ink Zed Black Agarbatti partnership
Zed Black, the flagship incense sticks brand of FMCG company Mysore Deep Perfumery House (MDPH), has announced a new partnership with Indian cricket franchise Delhi Capitals (DC). The agreement sees...
Chennai Super Kings (CSK) announce playR partnership
Four-time Indian Premier League (IPL) champions Chennai Super Kings (CSK) have roped in playR as an Official Merchandise Partner ahead of the 2023 Indian Premier League (IPL) season. The agreement...
Harmanpreet Kaur headlines new CEAT TVC campaign
India senior women's national cricket team captain Harmanpreet Kaur is the face of CEAT's new television campaign, titled "For The Game Called Road". The campaign is for CEAT's two-wheeler products....
Chennai Super Kings (CSK) team up with MS Dhoni-backed drone tech startup Garuda Aerospace
Indian drone tech startup Garuda Aerospace has announced a partnership agreement with the Chennai Super Kings ahead of the 2023 Indian Premier League (IPL) season. As part of the agreement,...
Qatar Airways officially named Royal Challengers Bangalore (RCB) Title Sponsor
Indian cricket franchise Royal Challengers Bangalore (RCB) have officially announced a multi-year deal with Qatar Airways, the latter coming on board as the Official Title Sponsor of the RCB men's...
Sachin Tendulkar joins JioCinema family
JioCinema has roped in Indian cricketing legend Sachin Tendulkar as a brand ambassador ahead of the 2023 Indian Premier League (IPL) season. With Tendulkar on board, JioCinema hopes to make...
Royal Challengers Bangalore (RCB) partner with Ampere
Indian cricket franchise Royal Challengers Bangalore (RCB) have inked a new partnership agreement with Ampere, an electric two-wheeler brand from Greaves Electric Mobility Private Limited. The partnership will see Ampere...
Rajasthan Royals ink FanCode Shop deal
FanCode Shop, the merchandising arm of FanCode, has announced a long-term partnership with the Rajasthan Royals (RR) to launch, build and manage the RR Mega Store. The partnership will leverage...
SunRisers Hyderabad (SRH) extend TCL partnership
Leading consumer electronics brand TCL has been announced as an Official Sponsor of Indian Premier League (IPL) franchise SunRisers Hyderabad (SRH) for a fourth consecutive year. The partnership renewal will...
Royal Challengers Bangalore (RCB) ink Happilo partnership
Indian cricket franchise Royal Challengers Bangalore (RCB) have signed a partnership agreement with health food brand Happilo, bringing it on board as their men's team's Official Snacking Partner for the...
Punjab Kings (PBKS) announce playR partnership
The Punjab Kings (PBKS) have announced playR as their Official Fan Merchandise Partner for the upcoming Indian Premier League (IPL) season and beyond. The partnership is aimed at helping fans...
Shubman Gill joins Wings family
Indian consumer retailer electronic direct-to-consumer brand Wings has roped in Indian cricketer Shubman Gill as a brand ambassador. The partnership got underway with Wings' new campaign titled "Got Game?", which...
Gujarat Titans (GT) ink Crom? partnership
Indian Premier League (IPL) franchise Gujarat Titans (GT) have announced a new partnership with Crom?, bringing on the latter as their Official Electronics Partner. The partnership will see Crom? offer...
Mumbai Indians (MI) renew Usha International partnership
Indian cricket franchise Mumbai Indians (MI) have announced a partnership extension with Gurgaon, Haryana-based electronics brand Usha International. The extension will see the agreement between the two parties enter its...
Players who stood out in TATA Women’s Premier League (WPL) 2023
The TATA Women's Premier League's (WPL) inaugural campaign, which began at the start of this month, is now in its final stretch. The Mumbai Indians and the UP Warriorz are...
JBL announces new Delhi Capitals (DC) partnership
HARMAN, a wholly-owned subsidiary of Samsung Electronics, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC). The partnership will see HARMAN's brand JBL serve as the DC...
Royal Challengers Bangalore (RCB) team up with EatSure
Indian cricket franchise Royal Challengers Bangalore (RCB) have roped in online food delivery platform EatSure as their men's team's Official Food Delivery Partner ahead of the 2023 Indian Premier League...
These Technologies Changed the Sport of Cricket Drastically
Cricket is arguably the second most followed sports in the world. Trailing only behind football, cricket is loved by hundreds of millions of people around the globe. Besides watching cricket...
Nitish Rana teams up with SportsBuzz11
Fantasy sports platform, SportsBuzz11 have roped in Kolkata Knight Riders' star batsman Nitish Rana as their brand ambassador ahead of the upcoming Indian Premier League (IPL) season. As brand ambassador, Rana will be the official face of SportsBuzz11 and will star in various multi-channel marketing campaigns and be a part of multiple brand engagement activities. Rana will also be a part of various online and offline events. Dashmeet Kawatra, Managing Director of SportsBuzz11, commented, "We are delighted to have Nitish Rana as our brand ambassador. Nitish is a talented cricketer who embodies the values of sportsmanship, and we are confident that his association with SportsBuzz11 will take our platform to greater heights. We look forward to a long and successful partnership with Nitish." Rana, who has represented India in one ODI and two T20Is, will be seen in action for the Kolkata Knight Riders in the upcoming IPL season.
Sportiqo inks deal with Robin Uthappa
Sportiqo, a blockchain-based fantasy sports platform have roped in former Indian cricketer Robin Uthappa as their brand ambassador. The partnership will see Uthappa headline a host of digital campaigns for the brand. Robin Uthappa said, "Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner. 'Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.” Anindya Kar, Chief Product Officer and Co-founder, Sportiqo, said, "We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era.With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”
Willow TV secures ICC cricket rights in US and Canada
Times Internet Limited has signed a four-year deal with the International Cricket Council (ICC), which will see Willow become the home of ICC cricket in the USA and Canada till...
Dinesh Karthik partners with Parimatch Sports
Indian wicket-keeper Dinesh Karthik has been announced as the brand ambassador of Parimatch Sports. Parimatch Sports, which is the sportswear brand of international sports betting firm Parimatch. Karthik will work with Parimatch Sports to create an exclusive line of apparel for the Indian market which is scheduled to be launched during the upcoming season of the Indian Premier League (IPL). Speaking about his new partnership, Dinesh Karthik, commented, "I’m thrilled to be associated with Parimatch Sports, which I am confident will soon be sharing space with the known names in sports attire. Because it’s an upcoming and youthful brand, it’s the perfect fit for me, for I feel I still have a lot to offer the game and to my team-mates. I can’t wait to be in the dugout again for The Premier League, and to show others that age is only a number.” A spokesperson for Parimatch Sports, said, "It’s a pleasure to welcome Dinesh Karthik to the Parimatch Sports family, and we are looking forward to him promoting this brand. Dinesh has appeal among the youth as well as the older generation, and his exploits in the last IPL would have won him even more fans. I’m sure he would be raring to go in the latest edition of the league, and we’re excited to partner him on this journey."
Mumbai Indians (MI) sign PlayR as official merchandising partner
Ahead of the 2023 IPL season, the Mumbai Indians (MI) have on-boarded global sports and lifestyle brand playR as their official global replica partner. As part of the deal, playR...
Delhi Capitals (DC) announce SportsBuzz11 partnership
Fantasy sports platform SportsBuzz11 has been revealed as the Official Fantasy Partner of the Delhi Capitals (DC). SportsBuzz11 will also serve as a back-of-shirt sponsor for the New Delhi-based franchise's...
Luminous Power joins forces with Rajasthan Royals
Inaugural Indian Premier League (IPL) champions Rajasthan Royals have roped in leading energy solutions provider, Luminous Power as the team's Title Sponsor for the upcoming season of the IPL, which gets underway from March 31, 2023. As Title Sponsors, Luminous Power will have their logo present on the front of the Rajasthan Royals' playing and training kits. The partnership builds on Luminous' vision of providing customer satisfaction through innovation and passion with a focus on execution and teamwork. Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented, "Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.” Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, said, "With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”
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