Manchester City and England football star Jack Grealish has been roped in as the Principal Ambassador for the non-profit organisation Special Olympics GB. Grealish hopes to ‘create a positive change’...
French football star Paul Pogba has teamed up with global Islamic fintech firm Wahed Inc, joining the firm as an investor and a brand ambassador. Through his partnership, Pogba hopes...
Portuguese club SL Benfica have announced a partnership with crypto-based fan engagement platform Socios.com. Socios.com uses blockchain technology and ??has partnered with more than 150 sports organisations across Europe, South...
Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Associazione Calcio Milan (AC Milan or simply Milan) and enjoy a strong branding...
British retail company Marks & Spencer has announced a joint partnership with the football associations of all the UK nations: the Football Association (FA) (England), the Scottish Football Association (SFA),...
Newly-crowned Serie A TIM champions AC Milan have signed a regional partnership deal with online wagering and casino provider Betsson, covering Latin America. As per the deal, Betsson will receive...
Major League Soccer (MLS) has signed a new multi-year major sponsorship deal with American construction equipment manufacturer Caterpillar. The partnership will help Caterpillar reach the young audience as well as...
Following are the companies and organisations that are enjoying a strong branding presence across Liverpool’s physical and digital assets. Also ReadLiverpool Sponsors 2020-21Liverpool Sponsors 2022-23Liverpool Sponsors 2023-2024 OFFICIAL MAIN PARTNER...
Crystal Palace have announced cinch as the official front-of-shirt sponsor of their men’s and women’s teams starting with the 2022-23 season. The multi-year deal also makes the online car marketplace...
BetWarrior has announced its most extensive sponsorship deal yet, having signed an agreement with the Argentine Football Association (AFA) to become its official sponsor. In this four-year deal, BetWarrior will...
Lionel Messi stars in Mastercard’s latest ad film along with Lionel Messi himself! Mastercard's latest advertisement, titled What’s Priceless to You, showcases a young, de-aged Messi. The one-minute-twenty-second advertisement starts off as we follow the adult Messi heading into the stadium ahead of a game. The ad then goes back in time to show a 13-year old Messi, anxious, nervous and scared as he is flying to Spain, leaving behind his life in Argentina. The young Messi wonders whether the world will accept his talent and also about what will happen to those things he leaves behind — the Priceless things. As he walks out of the airport, he comes across the adult Messi who states, "What's Priceless to you, comes with you, as long as you do what you love." The film ends with both versions realising that even though they are at different stages of their lives, the love they have for football remains the same.
West Bengal chief minister Mamata Banerjee has announced that Emami Group has signed a sponsorship deal with East Bengal Football Club. East Bengal's disastrous run in the Indian Super League...
The France Football Federation (FFF) has announced a three-year partnership with food delivery platform Uber Eats. Uber Eats has already been supporting French football via its title sponsorship of the...
Italian football club Bologna FC have announced a shirt sponsorship deal with British online car retailer Cazoo. The deal, set to commence from the 2022-23 season, is part of Cazoo's...
Multinational payTV service Premier Sports has bagged the rights for all UEFA national team competitions from 2022 to 2024 in the United Kingdom, Northern Ireland, Scotland, Wales and the Republic...
Korean firm TVM has been named as the Official metaverse partner of the LaLiga. The partnership will see LaLiga work with TVM to create an official digital environment which will engage the fans and also integrate the other partners of LaLiga. The 'Triverse' which is TVM's blockchain based, is dubbed as the 'metaverse for sports' that allows different leagues and clubs to create interactive experiences for the fans, provides access to content and also take part in mini-games. The LaLiga has also announced that the 'Web 3.0' development is aimed at expanding their reach, especially towards a younger crowd and also international fans, the development itself is one of the league's major steps into their digital transformation.
Ligue 1 club AS Monaco have extended their partnership with online sports betting firm VBET. The new three-year partnership will see the Monégasque club work with VBET as they aim...
The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.
Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...
Serie A, Italy's premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time...
Mumbai-headquartered tyre manufacturing firm Balkrishna Industries Limited (BKT) has extended its global sponsorship agreement with Spanish football league LaLiga for a further three years. The new deal is set to...
The South American Football Confederation (CONMEBOL) has announced a streaming partnership with football media platform OneFootball, which will let viewers get access to the sport in Brazil and Latin America....
Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.
Premier League club Arsenal have announced a long-term partnership with Unagi, which will see the Gunners join Unagi's upcoming fantasy football game, Ultimate Champions. Ultimate Champions will be a free-to-play...
Social media entertainment app TikTok has signed a new deal with the UEFA that will see it become a Global Sponsor of the 2022 European Women's Football Championship. The partnership...
WhaleFin becomes the Official Sleeve Partner of the club. European and world champions Chelsea Football Club have signed a new partnership with global leader of digital asset products and infrastructure,...
FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...
Croatian sports data firm SofaScore has announced Luka Modri? as its brand ambassador. By bringing Modri? onboard, SofaScore hopes to boost its profile and reach out to wider audiences ahead...
Serie A giants AC Milan have renewed their partnership with OPPO Italia that will see the mobile brand continue to serve as the Official Mobile Partner of the AC Milan...
Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.The partnership will see...
Read all the latest news on Page 38.
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