The Argentine Football Association (AFA) has expanded its partnership with blockchain and cryptocurrency platform Binance, which will see the latter serve as the Main Global Sponsor of the Argentina national...
Cristiano Ronaldo’s signature brand CR7 will be launched on Indian e-commerce portal Myntra, following a partnership announcement between the two parties. The partnership will see Myntra offer more than 16...
British free-to-air TV network Channel 4 has secured the rights to broadcast all of England’s national team games for the next two years. The newly-announced partnership sees Channel 4 replace...
Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship...
The Spanish club have announced the cryptocurrency trading platform as shirt sponsor. LaLiga side Atlético de Madrid have announced cryptocurrency exchange platform WhaleFin as their new principal shirt sponsor. The...
While Pep Guardiola’s Cityzens cruised their way to a third Premier League title in four years, their season ended on a bitter note as their Holy Grail, the Champions League...
FIFA has announced The Look Company, a visual engagement solutions provider for sports, events and brands, as a Regional Supporter of the Qatar World Cup 2022. The partnership will cover...
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Paris Saint-Germain (PSG) and enjoy a strong branding presence across their physical and...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Real Madrid and enjoy a strong branding presence across their physical and digital assets....
Japan’s top-flight of football, the J.League, has announced a new partnership with short-form social video platform TikTok. The content partnership is based around growing the league’s popularity among the Gen...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their...
Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...
This article contains information regarding the organisations enjoying a strong branding presence across Chelsea Football Club’s (CFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
Konami joins as the Rossoneri’s Official Training Wear Partner. Serie A league leaders AC Milan have roped in game developer Konami Digital Entertainment as their first-ever Official Training Wear Partner....
Topps joins as an official partner for the 2024 Men’s Euros. UEFA has announced trading card company Topps as the Official Licensing Partner for the 2024 European Championship which is...
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club AS Monaco (Association Sportive de Monaco Football Club) and enjoy a strong branding...
Ligue 1 club AS Monaco have signed a partnership with Capital Block, which will see the French side become the first club in the French league to partner with an NFT consulting agency. The partnership will see Capital Block serve as the Official NFT Agency of the club. Capital Block will be getting prominent branding visibility on multiple club channels. AS Monaco will also collaborate with Capital Block to create and launch their very own NFTs and create engaging fan experiences. Capital Block will also advise the club on which NFT platforms it should partner with.
International better and gaming company Parimatch has announced the termination of its partnership with Russian esports organisation Team Spirit amid Russia’s ongoing invasion of Ukraine. The partnership, which started in 2019, has been a considerable success, with Team Spirit having won DotA 2 tournament The International 2021 that saw them win the prize of more than US$18 million whilst having Parimatch serve as their Title Sponsor. Parimatch Tech also provides technology solutions to various operators in Russia, which as a result of the decision will now end. Parimatch and Team Spirit most recently had renewed their partnership in January 2022, and a recently released report noted that there had been more than 4 million bets placed on Team Spirit through Parimatch’s platform. Team Spirit, meanwhile, had relocated their headquarters to Belgrade following Russia’s invasion into Ukraine and have since then started moving all of their employees and teams to Belgrade as well.
Messi unveiled as a Global Brand Ambassador for the crypto-based fan engagement platform. Fan engagement platform Socios.com has announced Lionel Messi as its first-ever Global Brand Ambassador following a three-year...
QatarEnergy joins as an Official Partner. FIFA has announced liquified natural gas provider QatarEnergy as an Official Partner of the upcoming men’s World Cup that is set to be held...
Acronis unveiled as the Hammers’ Official Cyber Protection Partner. Premier League side West Ham United have announced global leader in cyber protection, Acronis, as their Official Cyber Protection Partner.With dual...
World football's regulatory body FIFA has announced that Crypto.com will be an Official Sponsor of the FIFA World Cup Qatar 2022. The company will be the exclusive cryptocurrency trading platform sponsor of the Qatar World Cup and will benefit from significant branding exposure both within and outside the tournament's stadiums. Founded in 2016, Crypto.com today serves more than 10 million customers and has more than 4,000 employees across its offices in America, Europe and Asia. The company, which is built on a foundation of security, privacy and compliance, is designed to accelerate the global adoption of cryptocurrencies through its service offerings.
Bangalore-based Indian multinational edtech company BYJU’S has been announced as an Official Sponsor of the 2022 FIFA World Cup which is scheduled to be held later this year in Qatar. ...
Adidas has teamed up with fashion designer Stella McCartney to launch an exclusive Arsenal women's team collection. The collaboration is the first-ever joint venture between McCartney and a women's football team. The collection is created around celebrating the Arsenal women's team both on and off the pitch. The 10-piece range will also have full-zip hoodies. Along with the women's collection, McCartney will also design a gender-neutral pre-match jersey that will be worn by both the women's and the men's team of Arsenal FC. The women's collection will be first worn on March 26 during the North London Derby when Arsenal face Tottenham Hotspur, while the men's team will sport their pre-match jersey on April 4 when they travel to Crystal Palace.
Premier League champions Manchester City have announced a collaboration with North American esports organisation FaZe Clan. The partnership will see Man City team up with FaZe Clan to host a...
EPOS joins as Official Audio Partner. Paris Saint-Germain Esports have unveiled audio equipment brand EPOS as their new Official Audio Partner. The new partnership will see EPOS serve as the...
Spotify becomes the Official Audio Streaming Partner and a Main Partner of the club. LaLiga giants FC Barcelona have inked a new partnership with global music streaming service Spotify, which...
Parions Sport joins as the club’s Principal Betting Partner. Ligue 1 side Paris Saint-Germain have announced Parions Sport as their Principal Betting Partner for the 2022/23 Ligue 1 season. The...
Puma becomes the Official Technical Partner of the Italian topflight. Serie A has signed a long-term partnership with German sports company Puma, which will see it become the league’s Official...
OKX announced as the club’s Official Cryptocurrency Exchange Partner. Reigning Premier League champions Manchester City have announced OKX, one of the world’s largest crypto exchanges, as their Official Cryptocurrency Exchange...
Read all the latest news on Page 39.
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