LaLiga has struck a 15-year deal with Dubai-based esports and gaming organisation Galaxy Racer (GXR) to broaden the Spanish football league's appeal among younger fans. Galaxy Racer (GXR) was founded...
Indian food brand Pintola has roped in Indian men's national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership. Chhetri will be the face...
Mumbai-based Indian sports tourism agency DreamSetGo has been announced by Manchester United as their Official Supporter Travel Supplier for India. The partnership will focus on increasing the team's fan involvement...
After the AIFF drama, India's senior women's national team will start their campaign against arch-rivals Pakistan in the SAFF Women’s Championship 2022 at the Dashrath Rangasala Stadium in Kathmandu, Nepal....
Two-time Indian Super League (ISL) champions Chennaiyin FC have announced men’s innerwear and athleisure brand GenX as their Associate Sponsor for the 2022-23 season. GenX, an affiliate of Lux Industries...
Ahead of the FIFA World Cup 2022, Argentina, Germany, Japan, Mexico, and Spain's men's national teams unveiled their home and away kits. Adidas, the official kit supplier of the aforementioned...
The 2022-23 Premier League season has seen many anticipated yet exciting transfers this summer. With several youngsters of class joining the league and decorated veterans also signing with big teams,...
The NBA superstar, LeBron James and his favourite MLB team, the New York Yankees are heading to acquire minority stakes in Italian football club AC Milan. James-backed California bank, Main...
The partnership between FC Barcelona and Scotiabank has been extended through June 30, 2026, as announced by the club on their website. As a result, the Canadian bank will continue...
The 2022-23 Premier League season has seen many anticipated yet exciting transfers this summer. With several youngsters of class joining the league and decorated veterans also signing with big teams, the English topflight is once again ready to prove its rank as the best football league in Europe. The stage is set, the players are hungry, and the roller-coaster matchdays are already underway. This summer, Premier League teams have already spent well over £2 billion, with a net spend of around £800 million. In this article, we take a look at the top 2022 summer transfers in the Premier League who, I believe, are set to make the biggest impact this season.
Real Madrid have signed an agreement with Zegna to become the club's Official Luxury Travelwear Partner, providing clothes for the men's and women's football and basketball squads as well as...
Everton Football Club have agreed a new formalwear partnership with Manchester-based clothing brand Marc Darcy. The clothing company's branding will be implemented at Goodison Park as well as on the...
This article contains information regarding the organisations enjoying a strong branding presence across Fulham Football Club’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also...
Biker's to continue as Associate Sponsor Hero Indian Super League side Chennaiyin FC (CFC) have extended their partnership with men's grooming brand Biker's for the 2022/23 season as the club's...
German football team, FC Bayern has agreed to a partnership with Libertex, an online trading platform for CFD and forex trading, that will last through 2025. The partnership includes marketing...
Arsenal FC announced on August 18, 2022, the long-term extension of its partnership with Konami effectively starting from the 2022-23 season. English Premier League giant Arsenal FC and Konami Digital’s partnership started in July 2017, which will now feature the former as one of the core clubs in Konami’s title series, eFootball. KONAMI will remain Arsenal’s official football video gaming partner, with club kits and Emirates Stadium featuring in eFootball as well as the squad having a full set of 3D scans for the ultimate translation between real life and virtual appearances. KONAMI and eFootball branding will also feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. Arsenal FC will also continue to take part in eSports games including the eFootball Championship Pro.
LaLiga and Stats Perform have agreed to a new, five-year relationship that will allow the specialised company to provide authentic Spanish soccer league data and live betting broadcasts to its...
Parimatch News, the sports, e-sports and entertainment outlet, has been announced as the Principal Sponsor of Hero Indian Super League club Chennaiyin FC, ahead of the 2022-23 season. PMI, a service company engaged in the development and implementation of the expansion strategy for Parimatch News brand, announced the new initiation and is all set to witness the ascent of the football sector in the country. The new deal will see Parimatch News take another step towards investing in sports beyond cricket. It’s part of the company’s strategy to expand its presence in India, by helping raise the profile of football and alongside ensuring that talent can grow from the grassroots up.
Halaand joins as firm's spokesman Manchester City's Norwegian striker Erling Haaland has inked a long-term partnership with Nordic streamer Viaplay. The partnership will also see Haaland feature in the exclusive...
FIFA Announced on August 16 that it would be suspending the functioning of the All India Football Federation (AIFF) and, consequently, all non-domestic football interactions of the AIFF. The said...
Read all the latest news on Page 79.
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