NBA signs deal with KOHO for Playoffs
The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV...
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NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
WNBA teams up with Genius Sports
The Women's National Basketball Association (WNBA) has teamed up with UK-headquartered sports data and technology company Genius Sports. The deal will see the company's "Second Spectrum 3D" optical tracking solution...
Klay Thompson: Brand endorsements | Investments
This article contains information regarding American professional basketball player Klay Thompson's brand endorsement deals and business ventures. Klay Thompson’s brand endorsement deals — Activision, Anta Sports Products, Bevel, Block Inc,...
Damian Lillard: Brand Endorsements | Investments
This article contains information regarding American professional basketball player Damian Lillard's brand endorsement deals and business ventures. CURENT ENDORSEMENTS Adidas German athletic apparel and footwear corporation Adidas signed a sponsorship...
The Resilience and Thriving Culture of NCAAB: A Deep Dive
The world of college basketball, particularly the National Collegiate Athletic Association (NCAA) Basketball (NCAAB), is a riveting blend of youthful energy, raw talent, and an indomitable spirit that captivates millions...
John Wall: Brand endorsements | Investments
This article contains information about American professional basketball player John Wall's brand endorsement deals and business ventures. John Wall brand endorsements and sponsors over the years — Hugo Boss, McDavid,...
SoFi partners up with NBA
The National Basketball Association (NBA) has signed a multi-year, multi-divisional partnership agreement with banking and financial services company SoFi. The partnership will see the San Francisco, California-based company become the...
NBA and WNBA renew Dream11 deal
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...
James Harden: Brand endorsements | Investments
This article contains information about American professional basketball player James Harden's brand endorsement deals and business ventures. James Harden brand endorsements and sponsors over the years — Adidas, Autograph.io, GoPuff,...
The NBA section on SportsKhabri offers a deep look into the world of professional basketball. It covers not only player performances and game analysis, but also the important commercial aspects that are at the core of the sport. This includes details on key sponsorship deals, such as the NBA's innovative partnership with Revolut, as well as the WNBA's extensive partnerships with major brands such as Delta Air Lines and New Balance.
In addition, on this page SportsKhabri examines player sponsorships, providing fans and stakeholders with a comprehensive understanding of both the athletic and business dynamics of basketball.
Read all the latest news on Page 2.