Orlando Magic ink new deal with Kia
NBA franchise Orlando Magic have signed a new partnership agreement with South Korean manufacturer Kia, which has thus gained the naming rights to the Magic's home stadium thusly called "Kia...
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New York Knicks net OURA partnership
OURA, the company behind the Oura Ring, a revolutionary smart ring that delivers accurate, personalised health data, insights and daily guidance into sleep, activity, readiness and recovery, has signed a...
Pro Kabaddi League Sponsors 2023/24
This article contains information about the organisations serving as official sponsors or partners to the Pro Kabaddi League (PKL), the premier franchised kabaddi competition in India, and enjoying a strong...
DLF and other sponsors support first-of-its-kind Pickleball Carnival in Delhi
Delhi Land & Finance (DLF Limited) was the Title Sponsor for the Pickleball Carnival held at Pushpanjali Farms in New Delhi on Sunday, 17 December 2023. The event was jointly...
Pro Kabaddi League Team Sponsors 2023/24
Following are the organisations serving as official sponsors or partners to the teams competing in the Pro Kabaddi League (PKL) — the premium men’s kabaddi competition in India — and...
PGA Tour reveals Aon deal
The PGA Tour has revealed a partnership agreement with global professional services firm Aon, which will offer the professional golf organiser real-time analytics and work with it on producing insights...
UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...
UFC renews Toyo Tires partnership
The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...
UP Yoddhas unveil EaseMyTrip as their Principal Sponsor
EaseMyTrip.com, one of India’s largest online tech travel platforms, has formally announced its strategic collaboration as the principal sponsor for UP Yoddhas – the GMR Group owned Pro Kabaddi League...
Lifespan's latest TVC stars Nikhat Zareen
Ace Indian boxer Nikhat Zareen, who is also a brand ambassador of Lifespan, a manufacturer of nutraceuticals, herbal, ayurvedic and personal care products, headlines the brand's latest TVC. Part of...