Ultimate Kho Kho announces Season 1 fixtures
The schedule for the inaugural season of Ultimate Kho Kho has been released, with Mumbai Khiladis and Gujarat Giants battling it out followed by Chennai Quick Guns taking on Telugu...
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Latest News
Limca ropes in Neeraj Chopra as brand ambassador
Coca-Cola's lemonade brand Limca has roped in Neeraj Chopra as a brand ambassador. The announcement of Chopra's role with the brand comes on the back of the company announcing that...
India in Commonwealth Games 2022, Birmingham
With one of the most awaited sporting events of the year about to get underway, India has announced full squads for every event at the upcoming 2022 Commonwealth Games. In addition...
OCA announces dates for 19th Asian Games
The Olympic Council of Asia (OCA) has announced the new dates for the 19th Asian Games, which will now be held in Hangzhou from September 23 to October 8, 2023....
Under Armour adds Neeraj Chopra to its Underdog Athletics roster
Underdog Athletics, the exclusive India distributor and licensee for Under Armour, has announced reigning Olympic champion in javelin throw Neeraj Chopra as its newest athlete for Under Armour India. According...
Manyavar joins Indian contingent for CWG 2022
Indian clothing brand Manyavar has partnered with the Indian Olympic Association (IOA). The partnership will see Manyavar join as the Indian contingent's Official Style Partner for the upcoming Commonwealth Games...
CBC Sports announces partnership with CWG 2022
Canadian Broadcasting Corporation (CBC)'s sports division CBC Sports have acquired the exclusive broadcast rights for the upcoming Commonwealth Games 2022. The broadcast rights will see CBC sports provide 10 hours of live-action and also six daily streams of the event which will be available on their digital and mobile platform. CBC Sports' social media channels will also be providing live updates of the event. Chris Wilson, Executive Director of Sports and Olympics, CBC, commented, "Building on the momentum of Canada’s stellar performance at Tokyo 2020, we’re excited to bring audiences across the country the top moments from Team Canada at the 2022 Commonwealth Games. Canadians will have the opportunity to cheer for the country’s best athletes and teams across our platforms, and follow all of the action."
Ultimate Kho Kho Season 1 set to begin after successful draft of 143 players
The game of Kho-Kho is set to enter a new era as a total of India’s 143 best players were hand-picked by six franchises on July 14, 2022 (Thursday) for...
Ultimate Kho Kho inaugural season to get underway from August
The opening season of Ultimate Kho Kho will kick off on Sunday, August 14, 2022, in Pune, with six teams fighting it out for the title that will be decided...
Indian Govt launches online initiative for sportspersons, awards and funding
The govt has made the process of collecting rewards and dues for sportspersons online, reducing the effort athletes would need to make for the government to provide them with their...
Bupa partners with ParalympicsGB
Healthcare firm Bupa UK has announced an international partnership with the ParalympicsGB. The new agreement will see Bupa join as the Official Healthcare Partner of the Paris 2024 Paralympic Games...
Adidas to back Indian contingent at Commonwealth Games 2022
Adidas has been announced as the Official Performance Footwear Partner for the Indian contingent at the 22nd Commonwealth Games 2022, which will be held between July 28 to August 8,...
JSW Inspire partners with IOA
JSW Group's sportswear brand JSW Inspire has been announced as the Lifestyle Partner of the Indian contingent for the Asian, Commonwealth and Olympic Games following an agreement signed by the...
Garmin India announces Kaustubh Radkar as brand ambassador for its fitness segment
Indian triathlete Kaustubh Radkar has been announced as a brand ambassador of Garmin India for the company's fitness segment. Radkar, who was previously involved with Garmin India as a coach,...
Abhay Singh wins Tuanku Muhriz Open
Indian professional squash player Abhay Singh has won the Tuanku Muhriz Open. The 23-year-old has won his first US$10,000 title and his second PSA title of the season. Currently ranked 160th...
Badshah and Punit Balan buy Ultimate Kho Kho team
A tinge of Bollywood has been added to Ultimate Kho Kho, with popular singer Badshah (Aditya Prateek Singh Sisodia) joining the league as co-owner of the Mumbai franchise alongside renowned...
Paris 2024 inks Carrefour deal
Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group. Joining the Games as a Premium Partner, Carrefour will also...
Government of Odisha joins hands with Ultimate Kho Kho to own fifth franchise
The Odisha government has taken ownership of a team in the soon-to-be-launched professional kho-kho league, Ultimate Kho Kho. It will be the second direct sports venture for the Odisha government,...
Top 20 highest-paid NBA players in 2022
Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even...
Capri Global and KLO Sports buys Ultimate Kho-Kho franchises
Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the league, which is...
Nike founder puts in US$2bn bid to buy Portland Trail Blazers
Phil Knight wants to keep the NBA franchise in its hometown. Nike’s founder Phil Knight has bid more than US$2 billion to buy the Portland Trail Blazers. Knight, the former...
Adnani Group and GMR buy Ultimate Kho Kho franchises
Corporate giants Adani Group and GMR group have acquired the Gujarat and Telangana franchises respectively in the Ultimate Kho Kho league, which is poised for a 2022 launch with an...
NBA’s first ever active billionaire: LeBron James
Los Angeles Lakers star LeBron James has become the first-ever active NBA player to become a billionaire. Forbes announced on June 2, 2022, that the basketball star’s net worth had...
Gatorade and NHL end partnership
Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...
ESPN bags FIBA broadcasting rights in Australia
ESPN has signed an exclusive partnership with FIBA, the International Basketball Federation, as its new broadcast partner in Australia for the next four years, to broadcast international FIBA events. ESPN...
CJ McCollum signed as multi-platform NBA analyst with ESPN
New Orleans Pelicans guard and NBA Players Association president CJ McCollum has been signed as an NBA analyst by ESPN just before the NBA Finals between the Boston Celtics and...
NFL and Pepsi renew partnership excluding Super Bowl halftime show
The National Football League (NFL) has announced that it has renewed its long-term sponsorship deal with drinks and snack giant Pepsi. The new deal, however, will see Pepsi no longer...
44th Chess Olympiad: AICF ropes in Indorama as co-sponsor of Team India
The All India Chess Federation (AICF) has onboarded Asian chemical company Indorama as a co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, which is scheduled to be...
XFL inks major deal with ESPN and Disney
The X-Treme Football League (XFL) has announced a new partnership with ESPN and The Walt Disney Company. The new five-year deal will see both networks gain broadcasting rights for the...
Commonwealth Games announces Reckitt partnership
UK-based goods manufacturer and retailer Reckitt has been announced as an Official Partner of the upcoming Birmingham 2022 Commonwealth Games. Reckitt's two brands Dettol and Durex have been announced as...