The All India Chess Federation (AICF) has onboarded Asian chemical company Indorama as a co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, which is scheduled to be...
The X-Treme Football League (XFL) has announced a new partnership with ESPN and The Walt Disney Company. The new five-year deal will see both networks gain broadcasting rights for the...
UK-based goods manufacturer and retailer Reckitt has been announced as an Official Partner of the upcoming Birmingham 2022 Commonwealth Games. Reckitt's two brands Dettol and Durex have been announced as...
The 2022 Masters tournament winner, a WM Phoenix Open winner, a Arnold Palmer Invitational winner and a WGC-Dell Technologies Match Play winner, Scottie Scheffler is an undisputed legendary golf player....
W Series has partnered with Hard Rock International, which will see the latter serve as the Title Sponsor of the 2022 season-opener in Miami. The double-header at Miami will take...
Formula One’s Grand Slam or Grand Chelem club has a new member following Ferrari’s Charles Leclerc’s dominating win at the 2022 Australian Grand Prix. Leclerc managed to score a fourth...
The All India Chess Federation (AICF) announced the country’s biggest-ever 20-member squad for the 44th Chess Olympiad on May 1, 2022, as India gears up to host the prestigious tournament...
Formula E has announced a new partnership with British sports car manufacturer TVR. The partnership will kick off at the Monaco ePrix on April 30, and TVR branding will also...
Most students tend to combine sports with education at the lower levels when they don't understand how sports affect learning performance. Most of them associate sports with happiness. And that's...
All-female single-seater racing championship W Series has announced a multi-year broadcast partnership with Sky Sports. The deal will see Sky Sports broadcast live coverage of all ten races in the...
Following six days of action at the selection trials at the Indira Gandhi Stadium in New Delhi, the Badminton Association of India (BAI) has announced the Indian contingents for the upcoming Thomas & Uber Cup, the Commonwealth Games and the Asian Games. For the Commonwealth Games, the men’s team consists of Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, Chirag Shetty and B Sumeeth Reddy, while PV Sindhu is set to lead the women’s squad which has Aakarshi Kashyap, Treesa Jolly, Gayatri P and Ashwini Ponappa alongside her. Sumeet Reddy and Ponappa made the cut into the men’s and women’s squads respectively for the Commonwealth Games after their top-place finish in the mixed doubles category. The 14-year-old teenage sensation from Rohtak, Unnati Hooda, definitely caught the selectors’ eyes as she secured a place for the Asian Games as well as the Uber Cup by finishing third in the women’s singles after Kashyap and Ashmita Chaliha, who claimed first and second positions respectively. Hooda is the youngest Indian badminton player to be part of the Asian Games squad.
Indian esports and gaming streaming platform Loco has retained the broadcast rights for the NBA 2K League in India. Both parties had first joined forces back in 2020, and the...
Baseball betting tends to be a bit different from other forms of sports gambling. Beginners often find it challenging when getting started. To better understand MLB betting, you must familiarize...
North American esports organisation FaZe Clan have signed a new partnership agreement with gaming furniture manufacturer RESPAWN that will see the latter join as the former’s Official Gaming Chair Partner....
Deloitte joins The Olympic Partner programme. Professional services firm Deloitte has been added to The Olympic Partner (TOP) sponsorship programme following a decade-long deal with the International Olympic Committee (IOC). ...
Table tennis, to the outsider, might come across as an easy sport to play. However, no sport is easy to play at the professional level, and to be the best...
Olympic champion joins as co-owner. Global sporting icon and Olympics legend Usain Bolt has joined Irish esports organisation WYLDE as its co-owner.As co-owner, Bolt will be working towards WYLDE’s mission...
The Premier Handball League (PHL) has appointed seasoned sports management professional Rajeev Khanna, currently an advisor to the IPL team Rajasthan Royals, as the League Commissioner for the inaugural edition...
Batra signed an endorsement deal with German sportswear giant Adidas "to empower women and enable them to see possibilities in the world of sports". Penned in February 2022, the deal is aimed at driving credibility and inclusivity in sports, further fanning the aspirations of upcoming women sports persons across the country. Owing to her ‘Impossible Is Nothing’ attitude, Manika is now a part of Adidas’ rich roster of women athletes, which consists of some outstanding sportswomen in their respective fields such as Mirabai Chanu, Lovlina Borgohain, Hima Das and Nikhat Zareen. In a move to encourage and support women at the Olympics, Mia by Tanishq, one of India's most fashionable jewellery brands, chose to partner with athletes like Manika Batra, Deepika Kumari, Pooja Rani, Navjot Kaur and Rani Rampal ahead of the Tokyo Olympics. Manika was seen wearing an M-shaped gold pendant from 'The Initial Edit' collection, earrings from the 'Kiss of Spring' collection and a statement piece from 'Solitaires Necklaces'.
Singaporean MMA company ONE Championship has announced a multi-year partnership with TUMI, one of the world's leading premium lifestyle and luxury performance brands.TUMI has been named as the Official Premium...
As a kid, my father played squash. Growing up, right from the age of five or six, I would just follow him around the clubs of Kolkata and watch him play. Naturally, when you see your father play something, when you are of that age, you try to emulate him, hit the ball like him, and that’s when it all started. Following him around the clubs is how I discovered squash. The fact of squash becoming such an important part of my life is more of a natural process. I don’t think it’s ever been a decision that I have taken at a certain age, be it six, seven or eight. I have never sat down and said, ‘okay I’m going to take squash seriously.’ It’s been a very natural process. It’s something I enjoy doing. I started off young, gained some success and have carried on since. Obviously, I didn’t give up my education, and that was always more important to me than squash. Squash, though, was always there with me on the side. I feel people always say we pick sports, but I think it’s the sport that picks us. The journey is such that, when you start playing the sport, things just fall into place, and you just keep going with the flow. There isn’t really a hard-and-fast decision made which makes you go like ‘okay, from today I am a professional player’ etc; there is nothing like that. It just happens. I think that is the case with most athletes. It’s something they enjoy doing and that’s why they got into it and are really passionate about it and it becomes a lifestyle. It becomes more than just a fun activity that you do for an hour or two hours and it’s been the same story for me with squash.
Daniel Ricciardo is one of the most established drivers in the current F1 circuit. The 32-year-old Australian started his career in 2012 with Torro Rosso and since has been part...
Apple set to offer ‘Friday Night Baseball’. Apple has signed a partnership with Major League Baseball (MLB), which will see it launch ‘Friday Night Baseball’.Friday Night Baseball will be a...
The Sacramento Kings, based in Sacramento, California, compete in the NBA as a member of the Western Conference Pacific. The Kings became a member of the NBA in 1945. According...
The Phoenix Suns—based in Phoenix, Arizona—are an NBA franchise playing in the Western Conference. They won their first Western Conference title in 2021 — first time in 27 years. With...
The Para-badminton star joins Adidas’ elite athlete roster. Adidas has a long history of supporting some of the sporting world’s most incredible athletes. This season, it has focused its brand...
The Memphis Grizzlies currently have the best record in the NBA during the 2021-22 season. Based in Memphis, Tennessee, the Grizzlies compete in the Western Conference.In 2021, the franchise had...
Over the past week or two, much of the news has revolved around Russia’s invasion of Ukraine. With Russia having taken active steps to move into Ukrainian territory, several communities...
The 2021 NBA MVP has been announced as the first-ever WhatsApp brand ambassador Global messaging platform WhatsApp has announced Milwaukee Bucks superstar Giannis Antetokounmpo as its first-ever brand ambassador and...
The long-term alliance aims to develop and transform Kho-Kho into a visual spectacle Ultimate Kho Kho has signed RISE Worldwide, India’s largest independent Sports, Lifestyle and Entertainment Company, as its...
