PUMA announces landmark deal with Haryana Steelers
PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process. As per the agreement, PUMA will also have...
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Tour de France extends Škoda partnership
Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its...
Neeraj Chopra signs Bharat Petroleum deal
Energy conglomerate Bharat Petroleum has roped in Indian Olympic gold-medallist Neeraj Chopra as its latest Brand Ambassador. As per the agreement, Chopra will be the face of Bharat Petroleum's "Speed"...
Major League Baseball joins hands with New York Life Insurance
Major League Baseball (MLB) has announced a multi-year partnership agreement with New York Life Insurance, which comes on board as the league's Official Guidance Partner. As per the agreement, the...
Victor Wembanyama joins Louis Vuitton
Basketball star Victor Wembanyama has been announced as the latest brand ambassador of French luxury fashion brand Louis Vuitton (LV). As an LV ambassador, Wembanyama will be representing the brand...
Major League Soccer teams up with Beats by Dre
Major League Soccer (MLS) has signed a global partnership agreement with Beats by Dre, which thus comes on board as the league's Official Consumer Audio Products Partner. The multi-year deal...
LIV Golf teams up with Corpay
LIV Golf has signed a multi-year global agreement with business payments company Corpay, which comes on board as the Official Corporate FX Provider of the tour. The deal will see...
UP Warriorz partner with Navya Naveli Nanda
Entrepreneur and Bollywood icon Amitabh Bachchan's granddaughter Navya Naveli Nanda has partnered with Women's Premier League (WPL) franchise UP Warriorz. The partnership will see Nanda's non-profit initiative "Project Naveli" work...
NBA and WNBA renew Dream11 deal
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11. The renewal will see Dream11 continue...
FedEx becomes title sponsor of Open de France
Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement,...
