The United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier. The sports apparel brand will also serve as...
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
21-time World Champion and 10-time Olympic medallist Katie Ledecky has signed a five-year partnership agreement with premium performance lifestyle brand Athleta, thus becoming the latest member of its "Power of...
PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process. As per the agreement, PUMA will also have...
Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its...
Energy conglomerate Bharat Petroleum has roped in Indian Olympic gold-medallist Neeraj Chopra as its latest Brand Ambassador. As per the agreement, Chopra will be the face of Bharat Petroleum's "Speed"...
Major League Baseball (MLB) has announced a multi-year partnership agreement with New York Life Insurance, which comes on board as the league's Official Guidance Partner. As per the agreement, the...
Basketball star Victor Wembanyama has been announced as the latest brand ambassador of French luxury fashion brand Louis Vuitton (LV). As an LV ambassador, Wembanyama will be representing the brand...
Major League Soccer (MLS) has signed a global partnership agreement with Beats by Dre, which thus comes on board as the league's Official Consumer Audio Products Partner. The multi-year deal...
LIV Golf has signed a multi-year global agreement with business payments company Corpay, which comes on board as the Official Corporate FX Provider of the tour. The deal will see...
