NBA teams up with SKIMS
Kim Kardashian's shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women's National Basketball Association (WNBA), and USA Basketball on a...
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UFC teams up with Bud Light
Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC). The multi-year agreement gets underway from January 1, 2024, and will see...
Alpine F1 get star investors
French Formula One team Alpine, along with Otro Capital, have had some of the biggest names from the sporting world join their €200m fund as new strategic investors. These stars...
Josh Jacobs: Brand endorsements
This article contains information about American professional gridiron football player Josh Jacobs' brand endorsement deals. Who Cares Supply Co Who Cares Supply Co, an American lifestyle brand, roped in the...
NFL Sponsors 2023/24
The National Football League (NFL) takes place every year in the US, with 32 teams divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The...
Toyota named Official Automotive Partner of NFL
Toyota and the National Football League (NFL) have jointly announced a multi-year sponsorship agreement, which designates Toyota the Official Automotive Partner of the NFL. With this agreement, Toyota will leverage...
DD Sports to telecast Yuva Kabaddi Series 2023
DD Sports, one of India’s oldest and largest sports broadcasters, will telecast the ongoing Monsoon Edition of the CARS24 Yuva Kabaddi Series 2023. The Monsoon Edition of CARS24 Yuva Kabaddi...
Manpreet Singh signs with ASICS India
Indian professional hockey player Manpreet Singh has been roped in as a brand athlete by Japanese sports performance brand ASICS' Indian division, ASICS India. The partnership will see Singh sport...
Neeraj Chopra joins Noise as brand ambassador
Popular Indian lifestyle tech brand Noise has announced the signing of Indian track and field athlete Neeraj Chopra as a brand ambassador for its smartwatches range. Chopra joins Indian cricketer...
Marco Bezzecchi wins inaugural IndianOil Grand Prix of India
Marco Bezzecchi won the inaugural IndianOil Grand Prix of India, riding Mooney VR46 Racing Team to the top of the podium at the Buddh International Circuit in Greater Noida, UP....
CARS24 partners with Yuva Kabaddi Series 2023
India's first-ever year-round sports tournament Yuva Kabaddi Series has on-boarded CARS24, an auto tech company, as its title sponsor for its upcoming monsoon edition, scheduled to run from September 24...
Neeraj Chopra becomes JSW Group brand ambassador
Indian industrial conglomerate JSW Group has roped in star Indian athlete Neeraj Chopra as a brand ambassador. As brand ambassador, Chopra is set to be the face of several JSW...
Saina Nehwal teams up with Harvest Gold for a noble cause
Bake food company Grupo Bimbo's Indian brand Harvest Gold has roped in ace Indian shuttler Saina Nehwal as a "Race Ambassador", the announcement having been made during the launch of...
Mirchi 98.3 FM teams up with IndianOil Grand Prix of India
The IndianOil Grand Prix of India, organised by FairStreet Sports in collaboration with Dorna Sports, has announced Radio Mirchi 98.3 FM as its exclusive Radio Partner for the very first...
NFL 2023/24 Commercial Guide: List of all teams' sponsors
This article contains lists of the organisations serving as Official Sponsors or Partners to all the franchises competing in the 2023/24 season of the National Football League (NFL), the premium American...
MotoGP Bharat 2023: The Grid
The 2023 MotoGP Bharat will take place at the Buddh International Circuit in Greater Noida, UP, between September 22 and 24. Ahead of the country's first-ever MotoGP race, here's a...
MotoGP partners with IndianOil
MotoGP Bharat has roped in IndianOil, a diversified, integrated energy major, as the title sponsor for India’s first-ever MotoGP Grand Prix, scheduled to take place at the Buddh International Circuit...
IOA partners with Skechers
The Indian Olympic Association (IOA) has announced a new partnership with footwear brand Skechers, which becomes as the Official Sports Footwear Partner of the IOA for the Hangzhou Asian Games....
Liberty Shoes partners with Indian Olympic Association for Asian Games
The Indian Olympic Association (IOA) has announced that Liberty Shoes, a Gurugram-based Indian shoes manufacturer, will serve as the Formal Shoes Partner to the Indian contingent for the 2022 Asian...
MotoGP teams up with GoPro
GoPro has signed a multi-year partnership with MotoGP, which will see it join as the Official Action Camera Partner of the series. The deal will see GoPro work with MotoGP...
Indian Olympic Association (IOA) partners with Samsonite
The Indian Olympic Association (IOA) has announced a new partnership with Samsonite, a global travel luggage company, which becomes a partner of the Hangzhou-bound Indian contingent for the 2022 Asian...
PV Sindhu teams up with Centuary Mattress
Centuary Mattress has roped in ace badminton player PV Sindhu as its latest brand ambassador. Sindhu, as per the agreement, will promote the importance of using the correct mattress for...
6 Major Sporting Events to Follow This Year
Summer in the Northern Hemisphere is coming to an end. And with it, the summer break the major European football leagues are taking. Football fans have plenty of matches to...
How to clean your irons and why it's important
Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious...
Ryder Cup partners with Citi
The Ryder Cup has roped in US banking firm Citi as its Official Financial Services Partner. The worldwide partnership covers the men's Ryder Cup competition between Team Europe and Team...
Dunlop teams up with Paris 2024
Sports equipment and kit manufacturer Dunlop has been announced as an Official Supplier of the Paris 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024"). As a supplier,...
Ryder Cup partners with DP World
Biennial men's golf tournament Ryder Cup has roped in global logistics firm DP World as a Worldwide Commercial Partner. Working with Ryder Cup Europe and the PGA of America, DP World...
What is a Runline in Baseball? An In-Depth Look
If you’ve done any research on baseball betting, you might end up wondering, what is a runline in baseball? It may seem complicated, but it’s actually quite straightforward. Runlines are...
Paris 2024 teams up with ES Global
UK-based demountable overlay and infrastructure solutions firm ES Global has been announced as an Official Supporter of the Paris 2024 Olympic Games and the Paralympic Games (commonly referred to as...
Paris 2024 partners with IDFM
Transport operator Île-de-France Mobilités (IDFM) has been roped in as an Official Partner of the 2024 Paris Olympics and Paralympics (commonly referred to as "Paris 2024"). The partnership will see...