PT Usha set to become IOA President
Former Indian athlete PT Usha is set to become the president of the Indian Olympic Association (IOA). Usha is the lone candidate for the post and will become the first...
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Fight Nights set to open a representative office in India
Russian promotional company that organises mixed martial arts (MMA) competitions in Russia and the CIS region, Fight Nights Global, is considering opening a representative office in India. This was announced...
Neeraj Chopra teams up with Switzerland Tourism
Olympic gold medallist Neeraj Chopra has partnered with Switzerland Tourism, which will see him become the "Friendship Ambassador". Chopra, as Friendship Ambassador, will promote the sporty, adventurous and stunning outdoors...
Withdrawals catch the attention of the newly formed Athletes Commission
The Indian Olympic Association finally has its Athletes Commission, which consists of twelve members. Ten of these members were supposed to have been elected from the lot of 42 nominations....
Danone partners with Paris 2024 Games
Danone, a French leader in dairy and plant-based products, has been roped in as an Official Partner of the Olympic and Paralympic Games Paris 2024. The partnership will see Danone...
Chinese Basketball Association makes Aramco Official Partner
The Chinese Basketball Association (CBA) has signed a sponsorship arrangement with Saudi Arabian energy company Aramco. The agreement, which runs for two years, makes Aramco an official partner of the...
TMRW Sports attracts host of star athletes as investors
TMRW Sports, a tech-focused firm co-founded by Rory Mcllroy and Tiger Woods, has announced a host of athletes and celebrities as part of its investors' group. The group includes tennis...
Saina Nehwal joins Real Sports
Olympic medalist teams up with sports marketing agency Indian ace shuttler Saina Nehwal has teamed up with JetSynthesys-owned sports marketing agency Real Sports. Through their partnership, the firm will work...
Théo Pourchaire to make FP1 debut at US Grand Prix
Théo Pourchaire, a Sauber Academy driver who is currently participating in Formula 2, will be making his Formula One Free Practice debut at the upcoming United States Grand Prix for...
W Series 2022 ends early due to lack of funds
W Series, the top level of women's single-seater motorsports, has announced that the final three races of the 2022 season stand cancelled due to lack of funds, with the focus...
IOC accepts nearly all recommendations concerning IOA constitution
On August 16, the Delhi High Court ordered the appointment of a Committee of Administrators (CoA) on the back of the IOA's failure to conduct timely elections. Further, the IOA’s...
From digging ponds to setting national record: The Ram Baboo story
Ram Baboo set the new national record for 35km race walk on the final day of the National Games, with the athlete from Uttar Pradesh clocking a record 2 hours...
MotoGP to debut in India
MotoGP has announced that India will be making its debut in the sport in the 2023 calendar. MotoGP will be heading to the Buddh International Circuit. The announcement was made...
Dabang Delhi extends JK Cement partnership
In advance of the ninth season of the Pro Kabaddi League (PKL), reigning champion Dabang Delhi and JK Super Cement have extended their sponsorship agreement for a third year. The...
Abhinav Bindra presents athletes' perspective at IOC-IOA meet in Lausanne
Indian Olympic gold medallist and retired sport shooter Abhinav Bindra was invited to the IOC-IOA meeting in Lausanne on 27 September, 2022. Bindra was called upon to present the athletes’...
Anil Khanna resigns a IOA President
The International Olympic Committee (IOC) issued a final warning to the Indian Olympic Association (IOA) on September 8, 2022, threatening a suspension for India if elections were not completed by...
Neutral Person to be appointed, says SC in light of final IOC warning
The International Olympic Committe (IOC) dealt a final warning on September 8, 2022, to the Indian Olympic Association (IOA) and threatened the nation’s suspension if elections were not completed by...
India’s Asian Games 2022 contingent
After a fine showing at the Commonwealth Games in Birmingham earlier this year, India are set to take on their next set of games in Hangzhou. The games seem to...
FIA partners with Siemens
The Fédération Internationale de l’Automobile (FIA) has announced a new partnership agreement with German conglomerate Siemens, which will see the latter become the Official Sustainability PLM Software Supplier of the...
Suspension looming for India if IOA elections are not completed by December
The International Olympic Committee (IOC) has given a final warning to the Indian Olympic Association (IOA), threatening a suspension for India if elections are not completed by December 2022. The...
Conor McGregor teams up with Tiger.Trade
Swiss retail-trading ecosystem Tiger.Trade has roped in UFC featherweight and lightweight double-champion Connor McGregor as a brand ambassador. McGregor has been brought on board in an attempt to help the...
Four female drivers set for F3 test
Three W Series drivers - Chloe Chambers, Abbi Pulling and Tereza Bábí?ková - along with Formula 4 and Formula Regional driver Hamda Al Qubaisi will take part in a Formula...
Kalyan Chaubey pips Bhaichung Bhutia to AIFF presidency
In pursuance of the recently-passed Supreme Court order, the AIFF saw its presidential election scheduled for September 2, 2022. Bhaichung Bhutia, former Indian men's national team captain and footballing legend,...
Google partners with FIBA to become first-ever global women’s basketball partner
The International Basketball Federation (FIBA) has announced Google as its first-ever worldwide women's basketball partner, with activations planned for the forthcoming Women's Basketball World Cup in 2022. The partnership runs...
Manipal Education and Medical Group acquires franchise in Legends League Cricket
Legends League Cricket has announced its tie-up with Manipal Education and Medical Group (MEMG) as the third franchise owner ahead of the second season of Legends League Cricket. MEMG is...
Xpresso Global models Indian para-badminton star Neeraj George for campaign "Forever. For Everyone."
Xpresso Global is a south Indian corporation that works to create brands with global intellectual assets in order to give brands a global image. Shobhika Weddings, a long-standing client of...
Mumbai Falcons partner with FIA Karting World Championship
Formula Regional Indian Championship and Formula 4 Indian Championship team Mumbai Falcons has been announced as an Official Partner of the 2022 FIA Karting World Championship. Mumbai Falcons will partner...
Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign
Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.
Mastercard signs with Indian Badminton Stars
Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, and Chirag Shetty have all been named by Mastercard as brand ambassadors for the company in India. The new ambassadors will collaborate with Mastercard...
India’s Mohammed Ibrahim qualifies for Sim Racing World Cup final
Mohammed Ibrahim of India has qualified for the inaugural Sim Racing World Cup final by finishing second in the Asian Continental Qualifiers. Thanathip Tanalapanan of Thailand took the lead after...