The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle...
The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV...
The Badminton World Federation (BWF), the international governing body for badminton, has signed a partnership agreement with talent platform foundit, which comes on board as its Official Talent Partner. Through...
Indian sports streaming platform FanCode has acquired the exclusive broadcast rights for German motor racing series Deutsche Tourenwagen Masters (DTM) in India. FanCode will broadcast all of the practice, qualifying,...
The Indian Olympic Association (IOA) has announced a partnership agreement with Indian furniture fittings manufacturer Ebco. As per the agreement, Ebco will join the IOA as an Official Partner for...
Bachpan Play School and its education arm, Academic Heights Public School (AHPS), have roped in Indian badminton star Saina Nehwal as a brand ambassador. With Nehwal on board, Bachpan Play...
LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia's Public Investment Fund–backed league As per the...
The National Basketball Association (NBA) has announced a partnership agreement with TV streaming platform Roku. The deal sees the launch of the first-ever NBA FAST (free ad-supported streaming TV) channel...
The Women's National Basketball Association (WNBA) has announced a multi-year partnership agreement with Perrigo Company, a leading provider of consumer self-care products. The deal will see Perrigo's Opill, the first-ever...
The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK...
