Neeraj Chopra becomes JSW Group brand ambassador
Indian industrial conglomerate JSW Group has roped in star Indian athlete Neeraj Chopra as a brand ambassador. As brand ambassador, Chopra is set to be the face of several JSW...
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Saina Nehwal teams up with Harvest Gold for a noble cause
Bake food company Grupo Bimbo's Indian brand Harvest Gold has roped in ace Indian shuttler Saina Nehwal as a "Race Ambassador", the announcement having been made during the launch of...
Mirchi 98.3 FM teams up with IndianOil Grand Prix of India
The IndianOil Grand Prix of India, organised by FairStreet Sports in collaboration with Dorna Sports, has announced Radio Mirchi 98.3 FM as its exclusive Radio Partner for the very first...
NFL 2023/24 Commercial Guide: List of all teams' sponsors
This article contains lists of the organisations serving as Official Sponsors or Partners to all the franchises competing in the 2023/24 season of the National Football League (NFL), the premium American...
MotoGP Bharat 2023: The Grid
The 2023 MotoGP Bharat will take place at the Buddh International Circuit in Greater Noida, UP, between September 22 and 24. Ahead of the country's first-ever MotoGP race, here's a...
MotoGP partners with IndianOil
MotoGP Bharat has roped in IndianOil, a diversified, integrated energy major, as the title sponsor for India’s first-ever MotoGP Grand Prix, scheduled to take place at the Buddh International Circuit...
IOA partners with Skechers
The Indian Olympic Association (IOA) has announced a new partnership with footwear brand Skechers, which becomes as the Official Sports Footwear Partner of the IOA for the Hangzhou Asian Games....
Liberty Shoes partners with Indian Olympic Association for Asian Games
The Indian Olympic Association (IOA) has announced that Liberty Shoes, a Gurugram-based Indian shoes manufacturer, will serve as the Formal Shoes Partner to the Indian contingent for the 2022 Asian...
MotoGP teams up with GoPro
GoPro has signed a multi-year partnership with MotoGP, which will see it join as the Official Action Camera Partner of the series. The deal will see GoPro work with MotoGP...
Indian Olympic Association (IOA) partners with Samsonite
The Indian Olympic Association (IOA) has announced a new partnership with Samsonite, a global travel luggage company, which becomes a partner of the Hangzhou-bound Indian contingent for the 2022 Asian...
Key Quarterback Matchups to Watch in the 2023 NFL Season
September is fast approaching, and football enthusiasts can already sense the electricity in the air that originates from the start of the NFL season. One of the prime ingredients of...
PV Sindhu teams up with Centuary Mattress
Centuary Mattress has roped in ace badminton player PV Sindhu as its latest brand ambassador. Sindhu, as per the agreement, will promote the importance of using the correct mattress for...
6 Major Sporting Events to Follow This Year
Summer in the Northern Hemisphere is coming to an end. And with it, the summer break the major European football leagues are taking. Football fans have plenty of matches to...
How to clean your irons and why it's important
Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious...
Ryder Cup partners with Citi
The Ryder Cup has roped in US banking firm Citi as its Official Financial Services Partner. The worldwide partnership covers the men's Ryder Cup competition between Team Europe and Team...
Dunlop teams up with Paris 2024
Sports equipment and kit manufacturer Dunlop has been announced as an Official Supplier of the Paris 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024"). As a supplier,...
Ryder Cup partners with DP World
Biennial men's golf tournament Ryder Cup has roped in global logistics firm DP World as a Worldwide Commercial Partner. Working with Ryder Cup Europe and the PGA of America, DP World...
What is a Runline in Baseball? An In-Depth Look
If you’ve done any research on baseball betting, you might end up wondering, what is a runline in baseball? It may seem complicated, but it’s actually quite straightforward. Runlines are...
Paris 2024 teams up with ES Global
UK-based demountable overlay and infrastructure solutions firm ES Global has been announced as an Official Supporter of the Paris 2024 Olympic Games and the Paralympic Games (commonly referred to as...
Paris 2024 partners with IDFM
Transport operator Île-de-France Mobilités (IDFM) has been roped in as an Official Partner of the 2024 Paris Olympics and Paralympics (commonly referred to as "Paris 2024"). The partnership will see...
Paris 2024 on-boards LVMH as Premier Partner
The world’s biggest luxury group, LVMH Moët Hennessy Louis Vuitton, has announced a sponsorship deal with the 2024 Paris Olympics and Paralympics (commonly referred to as "Paris 2024"), joining the...
Air France partners with Paris 2024
The national carrier of France, Air France, has been confirmed as an Official Sponsor of the 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024"). Air France joins...
Caisse des Dépôts expands Paris 2024 deal
French public-sector financial firm Caisse des Dépôts has been announced as an Official Partner of the 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024") following a partnership...
Top 10 Major Sporting Events of 2024: A Year of Thrills and Triumphs
As we prepare to welcome the year 2024, sports enthusiasts around the world are eagerly anticipating a spectacular lineup of major sporting events. From the courts of Melbourne to the...
Nike ends Hockey Canada deal
Sportswear giant Nike has ended its sponsorship deal with Hockey Canada, following the ice hockey-governing body's handling of sexual assault cases. It started in 2018, when Canada's world junior team...
Santander on-boards Jon Rahm as brand ambassador
Banco Santander has announced the signing of a multi-year agreement with Jon Rahm, the reigning Masters champion. The multi-year partnership will see Rahm wear the Spanish bank's logo on all...
Ultimate Table Tennis teams up with Bisleri
The Ultimate Table Tennis (UTT), India's top-level table-tennis league, has signed a two-year partnership with packaged drinking water brand Bisleri. The two-year partnership will see Bisleri join as the Official...
UFC extends Bet365 partnership
The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide...
IndianOil partners with Ultimate Table Tennis
Ultimate Table Tennis (UTT), India’s premier table tennis league, has on-boarded IndianOil as the title sponsor for its fourth season, which is scheduled to take place at the Shiv Chhatrapati...
UFC announces Betclic partnership
The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal. Betclic will also serve as the Presenting...